Learn how to set up conversion funnels in Google Analytics to track user behavior and optimize your marketing strategy. Discover the steps to create goals, define funnel steps, and analyze reports to improve conversions. Implementing these practices can help you identify leaks in your funnel and make data-driven decisions to enhance your marketing efforts.
Learn how a lead generation funnel example can benefit businesses. This article explores different strategies and techniques for maximizing lead generation and conversion rates.
Learn how to optimize your lead generation funnel with this comprehensive guide. Discover the importance of lead generation metrics and KPIs, and how to identify the right ones for your business. Explore the top 12 lead generation metrics and KPIs critical for your success, including leads acquisition, chatbot performance, cost per acquisition, customer lifetime value, website traffic, lead conversion rate, qualified leads, email marketing performance, social media engagement, and connection rate. Lastly, understand how to optimize your lead generation efforts based on different marketing channels, such as organic/SEO, paid channels, and public relations. Maximize your lead generation potential with this in-depth guide.
LinkedIn Lead Gen Forms are an effective tool for targeting and gathering B2B leads. They allow brands to ask qualifying questions and reduce friction for users. Here are 11 examples of brands that effectively use LinkedIn Lead Gen Forms to collect leads, drive brand awareness, and promote events or services:
1. Salesforce: Uses a lead magnet, their State of Marketing report, to encourage downloads.
2. MarketingProfs: Promotes an upcoming book launch and uses the form to gather leads and build their email list.
3. Access Health: Offers a quote on health insurance and collects valuable information to qualify leads.
4. HubSpot: Offers an eBook to teach businesses how to leverage Instagram effectively.
5. Wpromote: Uses a video to promote their downloadable report and keep the form simple.
6. Eltropy: Offers a free ROI analysis service and specifies the timing.
7. Dialpad: Offers a free business continuity template and gives more information about their company in the form.
8. GetFeedback: Uses a checkbox to qualify leads by asking if their company uses Salesforce.
9. Smartsheet: Compares their platform to Microsoft Project and offers a video for leads to watch.
10. TI Health: Promotes a case study and uses friendly, personal copy in the form.
11. Minnow Technologies, Inc.: Offers a solution to a pain point and uses specific dropdown questions.
Here are some tips for using LinkedIn Lead Gen Forms effectively:
– Tease valuable content in the ad to encourage clicks.
– Require more information to qualify leads using the pre-filled forms.
– Offer high-quality content in exchange for information.
– Be transparent and build trust with your audience.
– Keep the form short and clear.
– Tailor the offer to the journey stage of your audience.
– Make use of all the space available, including ad copy, images, and the form itself.
LinkedIn Lead Gen Forms can include different media formats like videos, images, carousels, and documents. Custom questions can also be added to gather specific information. Stay true to your brand voice and don’t be afraid to target objections or concerns.