Learn how to optimize your lead generation funnel with this comprehensive guide. Discover the importance of lead generation metrics and KPIs, and how to identify the right ones for your business. Explore the top 12 lead generation metrics and KPIs critical for your success, including leads acquisition, chatbot performance, cost per acquisition, customer lifetime value, website traffic, lead conversion rate, qualified leads, email marketing performance, social media engagement, and connection rate. Lastly, understand how to optimize your lead generation efforts based on different marketing channels, such as organic/SEO, paid channels, and public relations. Maximize your lead generation potential with this in-depth guide.