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LinkedIn Lead Gen Forms are an effective tool for targeting and gathering B2B leads. They allow brands to ask qualifying questions and reduce friction for users. Here are 11 examples of brands that effectively use LinkedIn Lead Gen Forms to collect leads, drive brand awareness, and promote events or services:

1. Salesforce: Uses a lead magnet, their State of Marketing report, to encourage downloads.
2. MarketingProfs: Promotes an upcoming book launch and uses the form to gather leads and build their email list.
3. Access Health: Offers a quote on health insurance and collects valuable information to qualify leads.
4. HubSpot: Offers an eBook to teach businesses how to leverage Instagram effectively.
5. Wpromote: Uses a video to promote their downloadable report and keep the form simple.
6. Eltropy: Offers a free ROI analysis service and specifies the timing.
7. Dialpad: Offers a free business continuity template and gives more information about their company in the form.
8. GetFeedback: Uses a checkbox to qualify leads by asking if their company uses Salesforce.
9. Smartsheet: Compares their platform to Microsoft Project and offers a video for leads to watch.
10. TI Health: Promotes a case study and uses friendly, personal copy in the form.
11. Minnow Technologies, Inc.: Offers a solution to a pain point and uses specific dropdown questions.

Here are some tips for using LinkedIn Lead Gen Forms effectively:
– Tease valuable content in the ad to encourage clicks.
– Require more information to qualify leads using the pre-filled forms.
– Offer high-quality content in exchange for information.
– Be transparent and build trust with your audience.
– Keep the form short and clear.
– Tailor the offer to the journey stage of your audience.
– Make use of all the space available, including ad copy, images, and the form itself.

LinkedIn Lead Gen Forms can include different media formats like videos, images, carousels, and documents. Custom questions can also be added to gather specific information. Stay true to your brand voice and don’t be afraid to target objections or concerns.