Learn the best types of videos for each stage of the client’s journey to enhance your sales funnel. From How-To videos and whiteboard animations in the awareness stage, to commercials, animated explainer videos, and product videos in the consideration stage. In the decision stage, testimonial videos and FAQ videos are crucial. Discover actionable tips to create persuasive and compelling videos that attract new audiences, build trust, and drive conversions. Don’t forget to make your videos easily accessible on your website and social media channels.
Learn how to create a social media marketing funnel and use video at each stage of the funnel to move potential customers through the buying process. From awareness to consideration to the decision stage, different types of videos can be used to engage and inform customers. Increase brand recognition and ad recall in the awareness stage, use testimonials and product videos to showcase your brand in the consideration stage, and provide tutorials and personalized videos to close the sale in the decision stage. By understanding the marketing funnel and setting specific goals for each stage, you can optimize your video marketing efforts and increase conversions.