Creating a Social Media Marketing Funnel: Best Types of Video for Each Stage

social media marketing funnel

Learn how to create a social media marketing funnel and use video at each stage of the funnel to move potential customers through the buying process. From awareness to consideration to the decision stage, different types of videos can be used to engage and inform customers. Increase brand recognition and ad recall in the awareness stage, use testimonials and product videos to showcase your brand in the consideration stage, and provide tutorials and personalized videos to close the sale in the decision stage. By understanding the marketing funnel and setting specific goals for each stage, you can optimize your video marketing efforts and increase conversions.