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Sales Funnel Video Tutorial: The Best Types of Video for Each Stage of the Client’s Journey
As the online marketplace continues to grow, customer engagement becomes increasingly important for the success of any brand. In order to attract new audiences and nurture their interest, companies invest in creating compelling video content. Video has become an effective tool for brands to follow up on their prospects and address their evolving needs. In this article, we will discuss the best types of video to use at each stage of the client’s journey. We will provide actionable tips to make your videos more persuasive and compelling. Let’s get started!
Stage 1: The Awareness Stage
During the awareness stage, you want to establish a friendly conversation with your audience. How-To videos are a great way to engage your audience by teaching them something new. These videos should be practical and easy to follow, allowing viewers to perform tasks on their own. By providing useful information and subtly showcasing your product, you can make your solution known to new customers.
Tips for Creating How-To Videos:
- Segment your video into small steps for easier understanding
- Use timestamps, numbers, or chapters to help your audience retain the information
- Focus on being practical and useful to your viewers
Whiteboard animation videos are an effective way to introduce audiences to new concepts or processes. This style of video uses hand-drawn animation on a clean white background to explain complex topics. You can use whiteboard animation to communicate important issues or to promote your product as a solution to a problem.
Tips for Creating Whiteboard Animation Videos:
- Use color strategically to highlight key elements in the video
- Incorporate your brand logo or solution in color to make it more memorable
Stage 2: The Consideration Stage
Once your audience is familiar with your brand, it’s time to provide more details about your products. Commercials are a great way to showcase your product and create an experience for viewers. Focus on the benefits of your solution and make them fun and interesting to draw audiences from all over the web.
Tips for Creating Commercials:
- Use commercials as ads on social media channels to reach a wider audience
- Add commercials to lead pages or webinar registration pages to give visitors a taste of your product
Animated Explainer Videos
Animated explainer videos are ideal for presenting your solution and showcasing its features and functionalities. This style of video uses flowing, colorful visuals to make your message enjoyable and easier to consume. You can choose to tell a story through colorful characters or combine animation with live-action footage for a more realistic view of your product.
Tips for Creating Animated Explainer Videos:
- Make your video versatile and based on your goals
- Choose a style that resonates with your audience and helps them understand your product better
Product videos go beyond simple demonstrations by showing viewers how they can expect to use and handle the product in real-time. This type of video provides a complete understanding of your product’s features and benefits. Use storytelling to dramatize situations where your product solves a problem.
Tips for Creating Product Videos:
- Improve your script with storytelling to showcase your product’s features and benefits
- Use actors to demonstrate how to use the product in real-life situations
Stage 3: The Decision Stage
To build trust at the decision stage, use testimonial videos to showcase what other people are saying about your brand. These videos provide a first-hand experience of your product and can address concerns and questions that prospects may have. Conduct interviews with past clients and ask them about their experience with your brand and product.
Tips for Creating Testimonial Videos:
- Focus on authenticity by giving topics instead of questions to the interviewee
- Allow interviewees to express themselves at length and with confidence
FAQ videos are a great way to provide detailed information about your product and address any remaining questions or concerns prospects may have. These videos can be used on landing pages or social channels to give viewers the information they need to make a decision.
Tips for Creating FAQ Videos:
- Introduce specific but relevant questions to address the details of your product
- Bring in experts from your company or outsiders to clarify any aspects related to your product
Video content can be a powerful tool to support your client throughout the sales funnel. By creating engaging and informative videos at each stage of the client’s journey, you can attract new audiences, build trust, and ultimately drive conversions. Make sure to make your videos easily accessible on your websites and social media channels. Now that you have the knowledge, go ahead and create compelling videos to enhance your sales funnel!
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