Lead Nurturing in a Funnel: Strategies, Content Types, and Automation for Effective Middle of the Funnel Marketing
Learn how to effectively nurture leads in the middle of the sales funnel with various types of content and marketing automation. Find out the different paths to the middle of the funnel and the aim of middle-of-the-funnel marketing. Discover content types like whitepapers, case studies, webinars, and more that can be used for lead nurturing. Understand the importance of marketing automation and tracking user activities to qualify prospects. Finally, learn how to end your middle of the funnel content with a strong call to action and segment your leads for personalized marketing messages.
