Upselling Strategies to Increase Revenue

Introduction
What is the Digital Marketing Funnel?
The Stages of the Marketing Funnel
- Awareness
- Consideration
- Decision-making
- Action
Real-world Examples of Successful Implementation
- Monday.com
- Harry’s
- HubSpot
- Airbnb
Analyzing and Optimizing Your Funnel
Tools to Help You Build and Optimize Your Funnel
- Digital First AI
- Hotjar
- Unbounce
- Zapier
- GetResponse
- Google Analytics
Funnel Metrics to Monitor and Improve
- Impressions
- Click-through Rate (CTR)
- Conversion Rate
- Cost per Click (CPC)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Churn Rate
- Average Order Value (AOV)
Strategies for Success in Each Stage of the Funnel
- Awareness Stage Strategies
- Consideration Stage Strategies
- Decision-making Stage Strategies
- Action Stage Strategies
Retention Strategies to Keep Customers Engaged
Upselling Strategies to Increase Revenue
Conclusion

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