funnel analysis

Pairing funnel analysis with screen recordings provides valuable context and insights into user behavior. By watching recordings of visitors who dropped off at each stage, marketers and product managers can identify specific issues that may be causing drop-offs and make data-driven optimizations. This approach can be used to improve conversion rates, identify technical errors, enhance the onboarding process, gauge user reactions to new features, and discover “aha moments” for higher retention rates. Smartlook is a powerful tool that combines funnel analysis with screen recordings, allowing users to define events in multiple ways and view additional data such as traffic segmentation. Compared to other top funnel analytics tools like UXCam, FullStory, Google Analytics, and Hotjar, Smartlook offers a unique combination of features, including filterable screen recordings. This makes it suitable for businesses of all sizes, provides more actionable insights, and allows for a deeper understanding of user behavior for improved conversions and user experience. Start building your funnel today with Smartlook and unlock the power of pairing funnel analysis with screen recordings.