The Perfect YouTube Sales Funnel for 2020

Are you ready to take your YouTube business to the next level? In this article, we will walk you through the process of outlining the perfect YouTube sales funnel for 2020. By following these strategies, you will be able to plan, improve, optimize, and scale your business effectively.


In the previous training lessons, we have covered the manual strategies that will get you started on the right foot. Now, it’s time to dive into the brainy stuff – the strategies that will help you develop a successful YouTube sales funnel.

Step 1: Identify Goals and Set Stages

Before you can set up your sales funnel, it’s important to identify your goals and set stages. In this training, our focus is on driving sales and making a profit. However, not all of your leads will be ready to make a purchase right away. That’s why it’s crucial to establish different goals for capturing leads at different stages.

Imagine the sales funnel as an inverse pyramid, with the top being the leads that are less likely to convert and the bottom being the leads that are ready to make a purchase. Here are the goals for each stage:

  1. Top of the Funnel: Drive awareness – make potential customers aware of your brand, product, or service.
  2. Middle of the Funnel: Drive interest and consideration – build trust and credibility, and provide valuable information about your products or services.
  3. Bottom of the Funnel: Drive action – convert leads into customers by encouraging them to make a purchase or sign up for a trial.

By setting clear goals for each stage, you can tailor your content efforts to effectively move viewers through your sales funnel.

Step 2: Make a Content Audit

The next step is to audit your YouTube channel and take inventory of your content. This will help you understand how each video can contribute to moving leads from one stage to another. By analyzing your existing videos, you can determine where you are in the YouTube content life cycle.

For example, you might find that you have more videos focused on optimizing searchability, rather than promoting your brand or products. Alternatively, you may have numerous videos centered around your products, designed to create a desire for purchase. Taking inventory allows you to fine-tune your content strategy and create a balanced mix of videos for each stage of the funnel.

Step 3: Plan Your Content Mix

Now that you have a clear understanding of each stage in the sales funnel and the type of content needed, it’s time to plan your content mix. To effectively balance your content, we recommend following this split:

  • 40% of Content for the Top of the Funnel: Create search-friendly videos that cater to your audience’s interests, even if they are not directly related to your brand.
  • 40% of Content for the Middle of the Funnel: Showcase your products in a context that is familiar and relatable to your audience, using storytelling techniques.
  • 20% of Content for the Bottom of the Funnel: Encourage viewers to take action or provide more information about your products for those actively researching them.

By following this content split, you can engage viewers at every stage of the funnel and guide them towards making a purchase or conversion. It’s a proven method to design an agency-level sales funnel for your YouTube business.


In conclusion, outlining the perfect YouTube sales funnel for 2020 is a process that involves setting clear goals, auditing your content, and planning a balanced content mix. By following these three simple steps, you can take your YouTube business to new heights. Stay tuned for more lessons on the types of videos that work best for each stage in the funnel. Visit to learn more about optimizing your YouTube sales funnel.

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