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Setting up an effective marketing funnel is crucial for businesses to attract and convert customers. The tools you choose to implement your marketing funnel will depend on where you are in the process of setting up your website and marketing strategy. In this article, we will explore the best marketing funnel tools available today and how they fit into the various stages of the customer journey.
When it comes to implementing a marketing funnel, some tools offer a complete solution that helps you create and design web pages relevant to each stage of the customer journey. Others are more suitable for businesses that already have a website and marketing funnel in place and need data to optimize their existing funnel.
In this article, we will take a look at some of the best marketing funnel tools available and where they fit in the process of setting up and optimizing your marketing funnel. Whether you are just starting or looking to enhance your existing funnel, these tools can provide valuable insights and automation to help you achieve your marketing goals.
PlusThis is a comprehensive toolkit that automates various marketing processes, including marketing funnels. It provides features to help your team create, publish, and promote content, as well as build your brand.
One of the standout features of PlusThis is its “Sales Funnel Automator,” which brings leads into your funnel by enabling registration and follow-up for webinars. It also provides resources to create evergreen content and syncs with Facebook for targeted advertising.
The price point of PlusThis is relatively affordable, making it an ideal choice for smaller organizations looking to get started with their marketing funnel design. However, some users have reported that the tutorials and help content provided by PlusThis could be improved and updated.
Hotjar is a powerful platform that helps you understand your customers and their behavior on your website. It offers various tools, including Heatmaps, Surveys, Feedback, and Recordings, to provide insights into your customers’ journey and interactions with your site.
The Heatmaps feature allows you to visualize how users navigate and interact with your website, while Surveys and Feedback tools enable you to directly ask your customers for their opinions and suggestions. The Recordings tool allows you to watch playback sessions of user interactions, providing valuable insights into user behavior.
Hotjar offers a free Basic plan, along with paid options, making it accessible to businesses of all sizes. It is particularly useful for analyzing the middle and bottom of the marketing funnel, as it helps identify where potential customers drop off and what improvements can be made.
Kajabi is a SaaS-based platform that helps you generate interest in your product or service and convert it into sales. It offers fully integrated landing pages, making it easy to create a professional website experience with minimal setup.
Kajabi provides built-in shopping carts, email reporting, and customized promotional offers. It also offers marketing funnel templates to help your team get started if you are new to creating funnels.
While Kajabi is a powerful tool for top-of-the-funnel campaigns, it is relatively expensive compared to other options. This might not be the best choice for startups or companies with tighter budgets.
Systeme.io is an all-in-one marketing software tool designed for online businesses. It includes a funnel builder, dropshipping services, an autoresponder, and business automation features.
With Systeme.io, you can quickly build marketing funnels and landing pages using the software’s funnel builder tool. It also offers email marketing and blogging capabilities, allowing you to consolidate all your marketing tools in one platform.
Systeme.io is known for its user-friendly interface and affordability, with both free and paid subscription options available. However, it lacks live support, so users will need to rely on written help content for troubleshooting.
5. Zendesk Sell
Zendesk Sell is primarily a CRM platform targeting sales teams, but it can also be used to create and manage marketing funnels. It provides full pipeline visibility and helps contextualize the stage of the marketing funnel your users are at.
Zendesk Sell consolidates all customer information onto a single platform, allowing your team to manage leads, contacts, and account information. This tool is particularly useful for analyzing the middle and bottom of the funnel, as it provides insights into where users are leaving your website and helps you make necessary changes.
Zendesk Sell offers pricing plans that vary based on your team’s size and needs. While it may not be the best choice for every marketing department, its features are still useful and relevant.
ClickFunnels is a well-known funnel tool specifically designed to help businesses create and refine their marketing funnels. It is a standalone tool that is easy to use and provides detailed help content to guide users through each step of the funnel-building process.
ClickFunnels offers a drag-and-drop webpage editor, smart shopping cart features, and automation for email and Facebook marketing. It is ideal for teams that have already established platforms for other needs and are looking for a highly-focused tool.
One downside of ClickFunnels is its pricing, which is higher than most of its competitors. However, its comprehensive features and user-friendly interface make it a popular choice for businesses looking to optimize their marketing funnels.
Choosing the right marketing funnel tool depends on your business’s specific needs and where you are in the process of setting up or optimizing your funnel. Whether you are just starting or looking to enhance your existing funnel, there are various tools available to help you understand your customer experience, identify areas for improvement, and increase your conversion rate.
Consider factors such as your team’s size, budget, and existing tech stack when selecting a marketing funnel tool. The goal is to choose a product that allows for continuous discovery, data-gathering, and improvements to your funnel. By leveraging the right tools, you can create an effective marketing funnel that drives results for your business.