Lead scoring is crucial in the B2B marketing funnel to prioritize and segment leads based on purchase intent. Overcoming challenges and pitfalls such as clashing perspectives, lack of process, and ineffective communication between teams is essential. Content syndication can amplify content, increase brand visibility, generate leads, and improve SEO. Implementing a content syndication strategy involves identifying target audience, selecting reputable partners, creating high-quality content, customizing it, and measuring performance. Key metrics for measuring content syndication performance include reach, engagement, conversions, brand mentions, and SEO impact. By adopting a strategic approach and implementing content syndication, B2B teams can achieve their lead generation goals.