Best Marketing Funnel Builder Tools: A Comprehensive Comparison

Get a-moo-zing tips to level up your business knowledge today! With the right funnel builder tools, you can turn your leads into loyal customers. But with so many tools on the market, choosing the one that best suits your business is hard. Today, we did the research for you, so you don’t have to spend hours analyzing product comparisons on Capterra, G2, or SoftwareAdvice. In this guide, you will find a full comparison between the top funnel builder solutions and the use cases for each. Let’s dive right in!

Comparison Table: Top Funnel Builder Platforms and Key Features

Here’s a detailed comparison table for a quick overview of the top funnel builder platforms and their key features and pricing. Exciting, right? To save you some time, let’s break down all these tools by use case. This way, you can identify the most suitable platform for your business needs and narrow down your choices. The “What is the best funnel builder tool?” question will not have a universal answer for every business. So, let’s see in which situations these funnel builders excel.

Moosend: The Best Funnel Builder Software for Businesses of All Sizes

With these situations in mind, let’s find out the functionality of these sales-funnel tools and how they turn potential customers into actual buyers. Ready? Let’s start with Moosend. Moosend is one of the best funnel builder software for businesses of all sizes. This is an all-in-one email marketing and marketing automation platform that offers the best sales funnel features at an affordable price. Moosend helps users from the awareness or top-of-funnel (ToFu) stage of their funnel building right to the post-purchase stage. This happens through features tailored for each point of your customer’s journey.

For the top of the funnel, Moosend has a marketing tool archive to help you build customer relationships using organic content. There are resources on content marketing and email list building that will help you build your email list. Once you’ve gotten email sign-ups, this email marketing software offers automation features like welcome emails, email personalization, follow-up emails, and assigning segmentation tags. This tool also lets you craft subscription forms and landing pages that take the leads further down the funnel. Using the pre-designed templates, teams can create customized sales pages. It also offers a countdown feature and CTA buttons that create urgency even when the landing page copy isn’t perfect. Moosend’s conversion funnel helps you increase customer engagement, send automated product recommendations based on previous behavior, and helps you track your marketing efforts using the single customer view.

Here are some key features of Moosend:

Unlimited email campaigns
Landing pages
Forms
Transactional emails
And more…

The pricing plans start at $9/month for unlimited email campaigns, landing pages, forms, transactional emails, and more. You can also test Moosend for 30 days by registering for a free account (no credit card required).

Kajabi: The Ultimate Marketing Platform for Online Creators

Next up, we have Kajabi, an all-in-one marketing platform that helps you scale your business using automated marketing campaigns and funnels. It’s mainly created for online creators and course or webinar owners who want to streamline operations and process payments more efficiently. The tool provides all the necessary tools to sell, market, and deliver product content online, like online courses, membership sites, and training portals. Moreover, since it’s a user and beginner-friendly platform, you don’t have to worry about having the HTML or CSS knowledge to build a funnel. Kajabi offers a wide range of templates that you can use to create attractive content, campaigns, and funnels that engage and reach your target audience on all channels. Apart from that, it has hundreds of videos with easy-to-understand instructions that can aid you with every aspect of creating your training courses. With their full suite of marketing tools, templates, and integrations, Kajabi will help you make more informed decisions and turn your knowledge into outcomes. Lastly, if you struggle with something or encounter an issue, Kajabi has 24/7 live chat support to solve any problem. This solution has many features for a seamless funnel-creation experience.

Kajabi’s pricing plans start with the Basic plan at $149 per month, which offers most of the features apart from advanced automation and 24/7 chat support.

ActiveCampaign: The Ultimate Marketing Automation Solution

Next on our list is ActiveCampaign, a marketing automation software that caters to customers at different points of their marketing journey. It’s a solution that ensures a consistent experience from start to finish and saves you time and money. With this funnel builder software, you can automate customer experiences for email marketing and CRM, allowing users to have an industry-tailored shopping experience, whether B2B or B2C. ActiveCampaign also allows you to easily segment your email lists, create targeted campaigns, and track your results via detailed analytics. These highly beneficial features let you target specific groups and understand how people consume information. Since their tools allow you to track who visits your website and when you can better understand your target audience and plan your strategy accordingly. ActiveCampaign also puts you in control of knowing what your clients are looking for when they visit your website, so you can deliver customized emails that increase your traffic and conversion rates. Without prior knowledge, you can create professional layouts and designs for your email campaigns based on your subscribers’ preferences and reach the right prospects with relevant content.

Here are some of ActiveCampaign’s features:

Email marketing
CRM and sales automation
Integration with popular apps
Advanced segmentation
And more…

The pricing plans start at $49 per month for the Lite plan, which accepts three users. For larger teams, you’ll need to purchase one of the other available plans. It’s worth noting that the software used to have a starting pricing of $29/month, but now it has been substituted by the $49/month one.

ClickFunnels: The Ultimate No-Code Funnel Builder

Another popular choice is ClickFunnels, a cloud-based marketing tool that offers no-code sales funnel features for entrepreneurs. It’s an all-in-one solution that streamlines your marketing funnel and helps you make engaging landing pages, opt-in forms, and many others. In short, it simplifies the sales process by having a pre-made procedure for all stages of the customer journey, from lead generation to receiving payment and product delivery. Furthermore, you can use this tool to build sales funnels that attract the right customers from all over the Internet and turn them into leads. It has features such as autoresponder, email automation, or lead conversion optimization that save you time and helps you market your business online. The main advantage of using ClickFunnels is the fast drag-and-drop editor, which saves you time and effort and allows you to add all the elements you need to convert your audience. Overall, it’s an easy-to-use tool that offers numerous templates to save time by picking an element, dragging and dropping it on your screen, and customizing it however you want.

See ClickFunnels’ features below:

Drag-and-drop editor
Pre-designed templates
Email automation
Payment integration
And more…

After a 14-day free trial, you can choose a pricing plan that starts at $147 per month — the Basic plan that allows you to build 20 funnels and permits one user.

Leadpages: The Ultimate Landing Page Builder

Next on the list is Leadpages, a marketing tool that helps businesses set up and sell online by quickly building websites. Their tool helps you to grow your email list and create landing pages, alert bars, and pop-ups that better connect with your audience. What’s best about Leadpages is that any beginner can use their tools to create content or webinar landing pages and lead potential customers into their sales funnels. Users can quickly generate new content and landing pages for better conversion rates through AI-assisted copywriting and real-time guidance. With over 150+ mobile-responsive templates, you can design, publish, and update your content without feeling limited. Leadpages allows you to create pop-ups that generate more leads and help you build email marketing lists effortlessly, or you can choose one of the templates and start from here. You might think pop-ups are forgettable, but their conversion rate is higher than most landing pages, with 11.09%. One of the highlights of this funnel builder software is the conversion kit, including features like A/B testing, analytics, and real-time notifications.

After a 14-day free trial, you can start the Standard plan for $49 monthly.

GetResponse: The Ultimate Email Marketing and Sales Automation Platform

Another great option is GetResponse, an email marketing platform that aids businesses in driving more traffic and increasing online sales. This ESP and funnel builder software solution understand that email marketing is one of the best ways to grow your business, so they have features that enhance campaigns. GetResponse’s features are approachable, making email design easy with straightforward customization and templates. Also, detailed analytics get you real-time insights into your subscribers’ activities, like links they accessed or how many unsubscribed. Unlike other email marketing platforms, this solution has a steep pricing model and a peculiar way of counting contacts. You can find out more about it in our software review.

Here are some of GetResponse’s features:

Easy email design
Automation workflows
Advanced analytics
Webinars
And more…

Users can use the 1-month free trials for the paid plans, and then pricing starts at $20 per month for the Basic plan. The Free plan allows up to 12,000 emails and 2,000 subscribers.

Keap: The Ultimate CRM and Marketing Automation Solution

Next up, we have Keap, a marketing automation platform that helps you design and launch automated, sales-driving funnels in minutes. This funnel builder software focuses on consumer-derived marketing by using surveys, quizzes, and other checkout page features that help brands improve their marketing. You can modify any template in the library or create a new page from scratch if you feel creative. Since it has no limitations, you can design anything from thank you emails to landing pages to marketing funnels that ensure high conversion rates. A highlighted feature is their checkout pages. Best suited for businesses that sell items and services online, this feature helps you develop landing pages that compel clients to make and complete purchases. But their main focus will always be creating funnels. With their software, you can build automated sales funnels that run on autopilot 24/7, meaning that you can enjoy pre-made campaigns that convert leads into customers.

Check out Keap’s features:

Drag-and-drop landing page builder
Lead forms and checkout pages
CRM and sales automation
Segmentation and targeting
And more…

The pricing plans start at $199 per month for the Essential plan, after a 14-day free trial.

Instapage: The Ultimate Conversion-Focused Landing Page Builder

Another option is Instapage, a sales funnel builder software for e-commerce retailers — a simplified email marketing tool that helps you build lists of subscribers. One of the most loved features of Instapage is that it helps you automate email campaigns. This platform creates automated workflows through an easy design tool and 500 free customizable templates. Instapage also goes beyond traditional website and landing page building and helps companies create easy-to-use webinars. Also, with this platform, you can recover abandoned carts easily. As it’s normal for customers to forget to complete the purchase because of distractions, so to counter that, Instapage uses pre-built abandoned cart email templates to set client reminders.

This platform offers among others:

Drag-and-drop landing page builder
Pre-designed templates
Email automation
Conversion rate optimization
And more…

Instapage has a straightforward pricing model that accommodates businesses of different sizes and needs. If paid monthly, the Build plan starts at $299 per month.

ConvertFlow: The Ultimate Funnel Builder for Retargeting

Next on our list is ConvertFlow, a funnel builder software solution that helps organizations construct pages that get more leads. Their goal is simple: allow creators, entrepreneurs, and digital marketers to build a site that generates more leads and sales. ConvertFlow offers many funnel templates, from lead magnet funnels to webinar funnels, to empower your marketing campaigns. Their library contains many conversion-optimized funnel templates that fit your style, which you can easily create using ConvertFlow’s page builder.

Here are ConvertFlow’s most notable features:

Drag-and-drop editor
Pre-designed templates
Personalized CTAs and pop-ups
Visitor retargeting
And more…

The free plan allows you to create five pages. There is a free 14-day trial for the Premium plan at $99 for 30,000 monthly views.

Mailchimp: The Ultimate Email Marketing Solution

Another popular choice is Mailchimp, an email marketing platform that aids businesses in driving more traffic and increasing online sales. This ESP and funnel builder software solution understand that email marketing is one of the best ways to grow your business, so they have features that enhance campaigns. Mailchimp’s features are approachable, making email design easy with straightforward customization and templates. Also, detailed analytics get you real-time insights into your subscribers’ activities, like links they accessed or how many unsubscribed. Unlike other email marketing platforms, this solution has a steep pricing model and a peculiar way of counting contacts. You can find out more about it in our software review.

Here are some of Mailchimp’s features:

Easy email design
Automation workflows
Detailed analytics
Advanced targeting and segmentation
And more…

Users can use the 1-month free trials for the paid plans, and then pricing starts at $20 per month for the Essentials plan. The Free plan allows up to 2,000 contacts and 10,000 email sends.

GrowSurf: The Ultimate Referral Marketing Platform

Next on our list is GrowSurf, a referral program platform for B2C, fintech, and SaaS companies. GrowSurf leverages word-of-mouth marketing to create a continuous sales pipeline, meaning they use referrals to increase and nurture leads. It’s entirely white-labeled, meaning you can customize it to fit your brand to a T. You only need to copy and paste a few code snippets into your website to create a referral portal.

GrowSurf’s features include the following:

Automated referral campaigns
Fraud detection
Advanced customization options
Analytics and reporting
And more…

Pricing plans start at $775 per month with the Startup plan, billed annually. There is also a free trial to test the features.

OptimizePress: The Ultimate Funnel Builder for WordPress Websites

Next up, we have OptimizePress, a funnel builder software solution that helps organizations build pages that get more leads. OptimizePress is an intuitive online business platform that helps users build sales funnels and send automated emails. The platform is a versatile solution with an intuitive interface that allows users to easily navigate through and manage sales funnels or email campaigns — all from a single dashboard. What makes this tool special is the unique affiliate program management feature. After all, who better to promote your products than a person enthusiastic about them? Usually, registering affiliates is a time-consuming process. However, OptimizePress makes it seem easy as pie, i.e., your clients obtain an affiliate ID they can send to others to promote your brand. As a result, you’ll reach a wider audience — all while saving precious time.

Here are the key features of OptimizePress:

Drag-and-drop page builder
Easy affiliate program management
Email automation
Conversion analytics
And more…

There is a Free plan that allows you to create only 3 sales funnels. To get up to 10 sales funnels, you’ll need a Startup plan. The Startup plan costs $27 per month.

Conclusion: Choose the Best Funnel Builder Software for Your Business

Now that we’ve gone through all these funnel builder software tools for sales-funnel building, it’s time to choose. You should pick one that suits your business size, offers useful features, and constant customer support. Moosend’s platform has the lowest-paid plan pricing and offers great funnel-building features to get started and ace your efforts. Want to get started? Get a Moosend account today and take your business to the next level with the best funnel builder software.

References:

Having a hard time choosing the right funnel builder tool for your business? Don’t hesitate to get in touch with our team at funnelpreneurs.com for expert advice and assistance today.

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Published by Marilia Dimitriou on Feb 19, 2021

Best Marketing Funnel Builder Tools: A Comprehensive Comparison

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