YouTube Sales Funnel Generate Sales and Grow Your Audience


Recently, I had the pleasure of speaking on a panel at James Wedmore’s Business By Design (BBD) Live event. During the event, I shared my YouTube sales funnel strategy, which has helped me not only grow my audience but also generate consistent sales. In this article, I will walk you through the step-by-step process of building a YouTube sales funnel that can help you make sales without the hassle of webinars or expensive ad spends.

The Power of YouTube for Audience Building

I’ve always believed in the power of YouTube for audience building. However, many of us focus solely on growing our subscriber count and then launching our products or services. But what if there’s a more efficient way to make consistent sales? That’s where the YouTube sales funnel comes into play.

Building the Funnel, Step by Step

Step 1: Building a Binge-Worthy Library

At the top of your YouTube funnel is a strategically placed video on your channel that serves as an introduction to your content. This video should be engaging and provide value to your viewers. Additionally, make sure to include a clickable card on the end screen of the video that leads viewers to a “call to action” video.

The “call to action” video is where you can guide your viewers to the next step in your funnel, whether it’s watching another video, buying your products, or joining your membership. The key is to keep your audience engaged and interested in what you have to offer.

Step 2: Eliminating Objections

Once viewers have watched the “call to action” video, you can offer them a secret video where you address and eliminate their biggest objection. This video should provide valuable information while subtly introducing them to your program or offering. The goal is to build trust and show them the value of what you have to offer.

After watching the secret video, viewers should be encouraged to take the next step, such as starting module 1 of your program or signing up for your membership. Make sure to clearly communicate the next steps and provide them with a clear call to action.

Step 3: Sealing the Deal

For the last step in the YouTube sales funnel, once viewers have opted into the secret video, you can put them into an email sequence. This email sequence should include a bonus video that you usually provide exclusively to paying clients. This not only adds value but also creates a sense of exclusivity.

Throughout the email sequence, you can gradually become more “sales-y” and encourage viewers to purchase your program or membership. This exclusive access, email sequence method has proven to convert leads at a whopping 20% rate.


The YouTube sales funnel is a powerful strategy that can help you generate consistent sales and grow your audience. By strategically guiding your viewers through a series of videos and email sequences, you can build trust, eliminate objections, and ultimately make sales. If you’re interested in learning more about YouTube funnels and how to implement them into your channel, consider attending my upcoming YouTube funnel clinic in January 2024. Don’t miss out on this opportunity to learn how to set up a simple YouTube sales funnel!

Leave a Comment