Table of Contents
- What is Pinterest?
- How Can Pinterest Marketing Benefit Your Business?
- 1. Prioritize Consistency in Your Pinterest Profile
- 2. Create Conversion-Optimized Ads for Pins
- 3. Claim Your Website and Social Media Accounts
- 4. Optimize Your Pins and Boards for Pinterest SEO
- 5. Promote Your Pinterest Account on Your Website
- 6. Design Pinterest-Specific Images
- 7. Enable Rich Pins
- 8. Engage with the Pinterest Community
- 9. Monitor Your Analytics
- 10. Curate Your Home Feed for Inspiration
- 11. Learn from Your Competitors
Pinterest marketing is a powerful tool for businesses to increase brand awareness and drive traffic to their websites. With over 400 million users and its unique visual search engine functionality, Pinterest is definitely worth considering as part of your brand marketing strategy. In this comprehensive guide, we will explore why Pinterest is popular with businesses, help you determine if it’s the right platform for your business, and provide you with strategies and tools to maximize your marketing efforts on Pinterest.
What is Pinterest?
Pinterest is a social media platform where users can share, save, and categorize images. Unlike other social media platforms with single-feed layouts, Pinterest is known for its responsive grid layout that adapts to fit every pin. Users organize their pins into different boards, which function like folders, to keep track of the content they are interested in. This unique layout allows Pinterest to curate content on each user’s home feed, making it a visually appealing and user-friendly platform.
How Can Pinterest Marketing Benefit Your Business?
Pinterest is not just another social media platform; it is a powerful tool for businesses to promote their brand, products, and services. Unlike other social media platforms, Pinterest is not just a source of entertainment or a way to connect with friends. Users actively use Pinterest to generate ideas, get inspired, learn new things, and shop. By creating and sharing the right content on Pinterest, you can motivate users to take the next step with your brand.
Here are some statistics that highlight the power of Pinterest as a marketing platform:
- 45% of US adults with a household income over $100,000 are on Pinterest.
- 80% of weekly Pinterest users have discovered new brands and products on the platform.
- Shoppers spend twice as much on Pinterest compared to other social media platforms.
- Pinterest Ads have, on average, a 32% higher ROI than other digital platforms.
Now that you understand the potential of Pinterest marketing, let’s dive into some strategies and tips to help you make the most of this platform.
1. Prioritize Consistency in Your Pinterest Profile
When setting up your Pinterest profile, it’s crucial to maintain consistency with your digital branding. This consistency makes it easier for people to find and identify your business online. Ensure that your username matches your other social media profiles, your display name is your company name, and your logo serves as your profile picture.
2. Create Conversion-Optimized Ads for Pins
While using Pinterest organically is free, you can also run Pinterest Ads to boost your marketing efforts. However, it’s essential to plan your Pinterest ad campaign carefully. Without proper goal setting and content optimization, you may end up wasting money. Use tools like Pinterest Scheduler to upload and schedule your pins at the most advantageous times. Consistent daily posting is more effective than posting a bunch of pins all at once.
3. Claim Your Website and Social Media Accounts
Claiming your website on Pinterest provides better access to business analytics. By claiming your website, you can not only track analytics on the pins you create but also when other users link your site in their pins. You can also claim your Instagram account, Etsy shop, YouTube channel, and Shopify account to get a comprehensive view of your brand’s presence on Pinterest.
4. Optimize Your Pins and Boards for Pinterest SEO
Pinterest is a visual search engine, which makes Pinterest SEO crucial for getting your pins to rank. While there aren’t as many tools for Pinterest SEO as there are for Google SEO, you can still get creative with your keyword research. Use Pinterest’s autocomplete feature to discover common searches related to your niche. Incorporate those phrases into your pin titles and descriptions. Additionally, create pins for all the popular search queries related to your niche.
5. Promote Your Pinterest Account on Your Website
Connecting Pinterest to your website allows you to add branded details to your pins. For Wix users, you can easily add a Pinterest button to the header or footer of your website to encourage people to follow your account. You can also add “Save to Pinterest” buttons to your site’s photos and set up a Pinterest social media feed.
6. Design Pinterest-Specific Images
When pinning content from your website, keep in mind that the images that work well on your site may not necessarily perform well on Pinterest. Design high-quality social media graphics specifically for Pinterest. Wix offers a wide range of template options and customization features to help you create eye-catching and brand-aligned Pinterest images. Remember to size your pins and ads to 1000×1500 pixels and add a branded watermark to each graphic.
7. Enable Rich Pins
Rich pins automatically update to reflect changes on the linked website. For example, if a product-rich pin includes pricing or availability in its description, those details will update whenever you make changes on your website. This feature saves you time and ensures that your customers can rely on your Pinterest board for up-to-date information.
8. Engage with the Pinterest Community
To attract a following on Pinterest, it’s important to engage with the platform’s community. In addition to regularly creating pins for your page, follow other accounts, comment on pins, save pins to your boards, join group boards, and invite others to your group boards. Group boards are collaborative, making it easy to collect user-generated content and collaborate with influencers and partners.
9. Monitor Your Analytics
Once you have implemented your Pinterest marketing strategy, it’s crucial to set SMART goals and track your progress. Pinterest Analytics provides valuable insights into how well your content is performing and gives you actionable data to improve your strategy. Pay close attention to audience insights and conversion insights to understand who your content attracts and what motivates them to make a purchase.
10. Curate Your Home Feed for Inspiration
Take advantage of the “Tune your home feed” feature on Pinterest to curate your home feed according to your interests. This allows you to see the topics that you are most interested in and discover new content that aligns with your preferences.
11. Learn from Your Competitors
Analyzing your competitors’ Pinterest accounts can provide valuable insights and inspiration for your own marketing strategy. Pay attention to the boards they use, the types of content they share, the engagement they receive, and any branding elements they incorporate into their pins. Understanding your competitors’ marketing funnel can help you identify content aimed at different stages of the customer journey and apply those strategies to your own marketing efforts.
In conclusion, Pinterest marketing is a valuable tool for businesses looking to increase brand visibility and drive traffic to their websites. By following the tips and strategies outlined in this guide, you can leverage Pinterest’s unique features and reach your target audience effectively. Remember to prioritize consistency, optimize your pins for SEO, engage with the Pinterest community, and monitor your analytics to continuously improve your Pinterest marketing efforts.