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Welcome to the ultimate guide on building a lead generation funnel on the Clubhouse app! In this article, we will explore the Clubhouse app, its popularity, and how you can use it to generate leads for your business. We will also dive into the strategies and tactics you can implement to build a successful lead generation funnel on Clubhouse.
What is Clubhouse?
Clubhouse is a unique social media app that combines the elements of live-streaming and podcasting. It allows users to join or create chat rooms where they can have audio-only conversations on a wide range of topics. As of February 2021, Clubhouse has an estimated 2 million monthly active users, making it a highly engaging platform for networking and knowledge sharing.
The Benefits of Clubhouse
Clubhouse offers several benefits for marketers and business owners. It provides an opportunity to establish yourself as an industry expert and promote your products or services. By sharing valuable insights and building connections, you can develop a strong brand presence on the platform. Additionally, Clubhouse allows for real-time interactions and conversations, creating a sense of FOMO (fear of missing out) among its users.
Building a Follower Base
To build a successful lead generation funnel on Clubhouse, it’s important to have a solid follower base and valuable connections. This requires strategic following of the right people, rooms, and clubs on the app. Think of Clubhouse as your own customized audience for your marketing campaigns. By targeting rooms and clubs that are relevant to your business, you can attract the right audience to your profile.
Creating Engaging Rooms
One of the best ways to establish yourself as an industry expert on Clubhouse is by creating engaging rooms on topics you’re passionate about. By providing valuable conversations and insights, you can quickly gain credibility and attract a following. Additionally, collaborating with other influencers in your space and hosting rooms together can amplify your reach and attract a larger audience.
Leveraging Your Expertise
If you want to make a splash on Clubhouse and gain recognition as an industry expert, take advantage of big rooms and drop knowledge bombs. By contributing valuable insights and recommendations, you can capture the attention of the audience and attract followers to your profile. For example, you can share your expertise on a specific subject matter and offer your services or resources to those interested.
Directing Traffic to Your Instagram
While Clubhouse does not allow for clickable links, you can still direct traffic to your Instagram profile, where you can further engage with leads and direct them to your marketing funnel. By adding a clear call to action in your Clubhouse bio and issuing CTAs during conversations, you can encourage users to visit your Instagram profile and send you a DM. Make sure to provide clear instructions and specify a keyword to use in the DM.
Leveraging Instagram Messenger Automation
To effectively manage the influx of Clubhouse leads and automate your marketing funnel, consider using a tool like Customers.ai. Customers.ai’s multi-channel chatbots can automatically respond to Instagram messages and send leads directly into your marketing funnels. By creating autoresponders triggered by specific keywords, you can streamline the lead nurturing process and ensure a seamless customer experience.
Engaging with Your Audience
Once you’ve built a strong following on Clubhouse, use the platform to announce company news and product launches. By creating rooms and engaging in discussions, you can generate anticipation and get instant feedback from your audience. Additionally, take advantage of the opportunity to network with other entrepreneurs and influencers on Clubhouse to develop valuable business relationships.
How to Get Invited to Clubhouse
As of February 2021, Clubhouse is still an invite-only app, but it’s becoming easier to join. If you know someone who is active on Clubhouse, you can ask them for an invite. Additionally, you can download the app, reserve your username, and join the waiting list. Once you receive your exclusive invite, you’ll have access to all the ongoing conversations and be able to participate in rooms and discussions.