“B2B Sales Funnel Conversion Rates in 2023: Benchmarks and Trends”

B2B sales funnel

Learn about the current state of B2B sales funnel conversion rates in 2023 and benchmarks for comparison. Understand the changes in sales cycle length, win rates, number of stakeholders, and quota attainment. Explore conversion rates at different funnel stages, such as MQL to SQL, SQL to opportunity, opportunity to closed-won, and SDR-sourced leads. Get insights to evaluate your team’s performance and optimize your B2B sales strategies.