Marketing Funnel: What It Is and How It Works

marketing funnel

A marketing funnel is a strategic framework that guides potential customers through different stages of awareness and education about a brand and its products. It helps attract and convert leads into customers. The funnel consists of top, mid, and bottom stages, each with specific marketing tactics. Examples of tactics include social media marketing, digital advertising, PR and communications, website landing pages, email marketing, and case studies. To design a marketing funnel, you need to define customer personas, map the customer journey, create content for each stage, implement analytics tools, and continuously measure and optimize your strategies. Examples of digital marketing funnels include B2C Instagram stores and B2B software companies. Effective tactics vary for each funnel stage, such as social media marketing, email marketing, and sales CRMs for the top, mid, and bottom stages respectively. Overall, a marketing funnel helps guide leads through the buyer’s journey and maximizes the likelihood of conversions.