Marketing Collateral: A Comprehensive Guide to Types and Best Practices

marketing funnel success stories

In this comprehensive guide, we’ll explore the ins and outs of marketing collateral, including its definition and the different types of materials you can use to promote your brand. We’ll delve into the world of sales and advertising materials, sharing best practices for creating assets that resonate with your audience and align with your brand identity. Whether you’re focused on generating leads, nurturing prospects, or closing sales, we’ve categorized our marketing collateral examples into funnel stages to help you achieve your different business goals. Let’s get started!