account-based marketing - Funnelpreneurs

Marketing Funnel Optimization: Maximizing Sales Efficiency in Uncertain Economic Times

August 15, 2023 by admin

Optimize your marketing funnel with AI technology to maximize sales efficiency in uncertain economic times. Learn how to capture demand effectively, assess your sales cycle, leverage analytics, and improve messaging to drive more qualified leads towards making a purchase decision. With the help of AI tools like Lift AI, you can save time, improve accuracy, and increase conversions. Start optimizing your marketing funnel today for long-term success.

The ROI of Sales Funnel: How to Measure and Improve Your ABM ROI | Funnelpreneurs

August 1, 2023 by admin

Learn how to measure the ROI of your account-based marketing (ABM) efforts by monitoring key metrics such as account engagement, pipeline, and revenue. Use these metrics to calculate your ABM ROI by comparing revenue generated to the cost of your ABM program or by measuring the increase in average deal size or customer lifetime value. Follow these tips to improve your ABM ROI, including developing a clear ABM strategy, using personalized marketing tactics, investing in account-based advertising, leveraging account intelligence, aligning your sales and marketing teams, and investing in ABM technology. By implementing these strategies, you can drive more revenue and build stronger relationships with your target accounts.