Sales Funnel Software: Choose the Best Option for Your Business in 2023


In today’s digital landscape, businesses have a wide range of tools to choose from to streamline their sales processes and improve lead conversion. Whether you’re a small startup or a large enterprise, it can be difficult to know which will be the best choice for your business. This article will dive into an in-depth analysis and help you weigh your options on which software will suit you best in order to hit the goals you’ve set for your team.

What is Sales Funnel Software?

Sales funnel software refers to a suite of digital tools designed to streamline and optimize the sales process. It helps businesses effectively manage and track potential customers as they progress through the various stages of the funnel, from initial awareness to final conversion.

At its core, sales funnel software acts as a centralized hub where businesses can automate and monitor their sales activities, allowing them to nurture leads, close deals, and drive revenue growth.

To use sales funnel software, businesses typically start by capturing leads through various channels such as landing pages, contact forms, or social media campaigns. The software then enables the organization and segmentation of these leads, ensuring that they are appropriately categorized and assigned to relevant sales representatives.

As the leads move through the sales funnel, the software facilitates automated follow-ups, personalized communication, and targeted marketing campaigns to nurture and engage prospects.

Sales funnel software provides valuable analytics and reporting capabilities. Businesses can track the progress of leads, monitor key performance indicators (KPIs), and gain insights into the effectiveness of their sales strategies. This data-driven approach empowers businesses to make informed decisions, optimize their sales processes, and ultimately increase their conversion rates.

Benefits of Sales Funnel Software

Sales funnel software offers a range of benefits that empower businesses to streamline their sales processes and achieve better results. 

  • Centralized lead management: Sales funnel software provides a centralized platform to capture, organize, and manage leads effectively. By having a clear overview of leads at each stage of the sales funnel, businesses can prioritize their efforts, allocate resources efficiently, and ensure timely follow-ups. This organized approach prevents leads from slipping through the cracks and maximizes the chances of converting them into customers.
  • Automation of repetitive tasks: Sales funnel software automates time-consuming manual tasks, such as data entry, lead nurturing, and follow-up communication. By automating these processes, sales teams can focus their efforts on high-value activities, such as building relationships and closing deals. This increased efficiency translates into higher productivity, shorter sales cycles, and improved overall sales performance.
  • Enhanced collaboration: Sales funnel software enables seamless communication and collaboration among team members involved in the sales process. Sales representatives can access up-to-date lead information, view communication history, and collaborate with colleagues in real-time. This streamlined communication ensures that everyone is on the same page, improves coordination, and enhances the overall effectiveness of the sales team.
  • Data-driven decision-making: Sales funnel software provides valuable analytics and reporting features that offer insights into sales performance, conversion rates, and customer behavior. By analyzing these metrics, businesses can identify bottlenecks, pinpoint areas for improvement, and make data-driven decisions to optimize their sales strategies. This data-driven approach enables continuous improvement, leading to better customer targeting, higher conversion rates, and increased revenue.
  • Scalability and adaptability: Sales funnel software is designed to accommodate businesses of all sizes, from startups to large enterprises. As businesses grow, the software can scale alongside them, supporting increased lead volumes, expanding sales teams, and evolving sales processes. This scalability ensures that businesses can adapt to changing market dynamics, handle larger workloads, and maintain their competitiveness in the long run.

Choosing the Right Sales Funnel Software

When choosing the right sales funnel software for your business, several primary considerations can help ensure that you make an informed decision.

  1. Assess your specific business needs and objectives: Assess the features and functionality offered by different sales funnel software options. Consider your specific business needs and objectives. Look for features such as lead capture, lead management, automated workflows, integration, analytics, and reporting capabilities. Choosing software that aligns with your unique requirements will ensure a better fit and maximize the software’s effectiveness for your business.

  2. Consider usability and user experience: Consider the usability and user experience of the sales funnel software. Look for an intuitive interface and a user-friendly design that minimizes the learning curve for your team. Software that is easy to navigate and understand allows your team to adopt it quickly and utilize its capabilities effectively.

  3. Evaluate integration capabilities: Evaluate the integration capabilities of the sales funnel software with other tools and systems you currently use, such as CRM platforms, email marketing software, or customer support systems. Seamless integration ensures smooth data flow and enhances overall operational efficiency.

  4. Scalability and customization options: Consider the scalability and customization options offered by the sales funnel software. As your business grows, you may need to handle more leads, expand your sales team, or adapt your sales processes. Choose software that can accommodate your future needs and allows for customization to align with your unique sales processes and workflows.

  5. Pricing and support: Assess the pricing structure and support options provided by the sales funnel software vendors. Consider both upfront costs and ongoing fees, such as monthly subscriptions or per-user charges. Additionally, evaluate the level of customer support offered, including documentation, training resources, and access to technical assistance when needed.

By considering these factors, you can make a well-informed decision and choose the sales funnel software that is the best fit for your business.

Best Sales Funnel Software Options for 2023

There are a variety of sales funnel software options on the market. These are our picks for 2023:


ActiveCampaign is widely regarded as one of the best sales funnel software options available for businesses of all sizes. Its comprehensive features, user-friendly interface, and exceptional automation capabilities contribute to its stellar reputation.

ActiveCampaign primarily caters to businesses that value sophisticated marketing automation and personalized customer communication. It’s an ideal choice for small to mid-sized businesses, as well as entrepreneurs and marketers who seek a powerful yet user-friendly sales funnel software solution. The software’s flexibility, scalability, and range of features make it suitable for a wide range of industries and verticals.

ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish. ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese. ActiveCampaign accepts the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).

ActiveCampaign’s entry-level Sales pricing starts at $19 per month, paid annually. With this plan, you get chat and email support, lead scoring, pipeline, account, and deal management, task management and reporting, and email content generation. Find all plans on the ActiveCampaign pricing page.


ClickFunnels is a top sales funnel software choice for businesses seeking a comprehensive and user-friendly solution. Its impressive set of features, intuitive interface, and focus on conversion optimization contribute to its reputation as a leading sales funnel software. This allows users to easily create and customize sales funnels without the need for extensive technical knowledge or coding skills. The software offers a wide range of pre-designed templates and elements, making it quick and convenient to build professional-looking funnels that drive conversions. Users can seamlessly connect their funnels with email marketing platforms, payment gateways, and CRM systems, among others. This integration capability ensures smooth data flow and provides businesses with a holistic view of their sales funnel performance.

ClickFunnels is a great choice for businesses that sell products or services online and aim to create effective marketing campaigns. With its user-friendly interface, extensive customization options, and emphasis on conversion optimization, ClickFunnels empowers businesses to create high-converting sales funnels that drive revenue growth. ClickFunnels supports a variety of languages including English, Spanish, Arabic, Chinese, Croatian, French, and more. See more information on their language support page.

ClickFunnels accepts a wide range of currencies including but not limited to the US Dollar (USD), Brazilian Real (BRL), British Pound (GBP), Australian Dollar (AUS), Colombian Peso (COP), Danish Krone (DKK), Euro (EUR), Hong Kong Dollar (HKD), and many more. See the full list of supported currencies.

ClickFunnels offers their Basic plan that starts at $127/month billed annually. This plan includes one website, 20 funnels, one admin user, one domain, 1,000 contacts, unlimited workflows, pages, products, and email sequences, 10,000 contacts, and more. Find the plan that works for you and full pricing details on the ClickFunnels pricing page.

Yes. When you integrate ClickFunnels with ActiveCampaign, you’ll be able to send new leads directly into your ActiveCampaign account. Plus, you’ll have the power to use triggers to enter your new leads into deal pipelines, enter content delivery automations, or whatever else you want to deliver logic-based communications to your prospects. Find all details on the ActiveCampaign integration page.


Kartra is an all-in-one platform that offers a comprehensive set of tools and features that make it exceptionally versatile and user-friendly. 

Kartra supports 15 languages including English, Bulgarian, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, and Swedish.

Kartra’s Starter plan will run you $99/month billed annually and includes up to 2,500 leads, one custom domain, 15,000 emails per month, 50 GB of bandwidth, a funnel mapper, and more. For up-to-date pricing and plan details, see the Kartra pricing page.

Although Kartra does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Learn more on the ActiveCampaign migration services page.


Leadpages is a popular sales funnel software option, offering a range of powerful features that enable businesses to create high-converting landing pages and sales funnels with ease. Leadpages is a good fit for marketers and small businesses looking to optimize their lead generation strategy. With its user-friendly interface, extensive template library, and seamless integrations, Leadpages empowers businesses to create high-converting sales funnels that maximize their return on investment.

Leadpages currently supports six languages including English, Spanish, French, German, Portuguese, and Italian.

Leadpages is connected to a Stripe account. Although the “Earnings” column of the analytics displays the US Dollar (USD) sign, the earnings number will match the default currency of your Stripe account. Stripe supports over 135 currencies including the Canadian Dollar (CAD), Mexican Peso (MXN), Euro (EUR), Korean Won (KRW), and more. See the full list of supported currencies on the Stripe website.

Leadpages’ Standard plan starts at $37/month billed annually and includes one site, unlimited traffic and leads, free custom domains, free hosting, chat/email support, 40+ integrations, and more. Find all pricing plan details on the Leadpages pricing page.

Yes. LeadPages seamlessly integrates with ActiveCampaign directly from within your LeadPages account. You can choose to submit contacts into your ActiveCampaign forms, lists, etc. as you build each lead capture tool. Find all details on the ActiveCampaign integration page.


Keap is a great sales funnel software option for small businesses and entrepreneurs. It offers a range of powerful features that simplify the sales and marketing processes while enhancing customer relationship management. Keap caters to small businesses, entrepreneurs, and service-based professionals who seek a comprehensive solution for managing their sales and marketing processes. It’s particularly beneficial for businesses that rely on customer relationships and personalized communication to drive conversions.

Keap supports the following languages: English, German, French, Spanish, Brazilian, Portuguese, Italian, Japanese, Dutch, Arabic, and Swedish.

Keap customers in North America, Europe, Asia, and Latin America can easily accept payments in over 135 currencies including the US Dollar (USD), British Pound (GBP), and Australian Dollar (AUS).

Currently, Keap offers two plans with entry-level pricing starting at $159 a month. This Pro plan allows up to 1,500 contacts, two users, and functionality like email marketing, sales and opportunity management, and automated lead capture. Find all plan details on the Keap pricing page.

Although Keap does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Learn more on the ActiveCampaign migration services page.


Instapage offers a range of powerful features that empower businesses to create highly optimized and conversion-focused landing pages and sales funnels. Instapage primarily caters to marketing teams and agencies that prioritize conversion optimization and delivering personalized experiences to their audience. It’s a good fit for businesses engaged in online advertising, lead generation, and product promotion but will empower any business to create effective sales funnels that drive conversions.

Instapage currently supports English but also allows users to connect their account to tools like Google Translate for additional language support.

Instapage’s entry-level pricing starts with their Build plan that runs $199/month billed annually. This plan includes unlimited domains, server-side A/B testing, AI content, no conversion limits, SSL encryption, SSO, and more. See pricing and plan details on the Instapage pricing page.

Yes. Once your lead enters into ActiveCampaign, it can be entered into our powerful marketing and sales automation workflows. There a lead can be assigned points based on their interaction with your communications, site content, and salesforce. Find all details on the ActiveCampaign integration page.

Thrive Themes

Thrive Themes is a sales funnel software that offers a comprehensive suite of tools designed to help businesses create highly optimized landing pages, sales funnels, and lead generation campaigns. Thrive Themes is best suited for small to medium-sized businesses looking to engage in content marketing, lead generation, and sales funnel optimization. Its user-friendly interface and seamless integration with popular email marketing platforms make Thrive an attractive option for businesses who have goals to grow their customer base.

Thrive is connected directly with WordPress so language support is made easy. Users can change their pages to their preferred language in WordPress, making sure to proofread the content to ensure the copy reads well. Languages supported include English, Spanish, French, German, Italian, Danish, Arabic, and more.

Thrive Themes accepts most major currencies including Euro (EUR), US Dollar (USD), Mexican Peso (MXN), and British Pound (GBP).

Thrive Suite pricing is tiered by quarter or annual year, running $149/qtly and $299/yr. With Thrive, you’ll be able to access all nine Thrive Themes WordPress plugins (Thrive Architect, Thrive Quiz Builder, Thrive Leads, Thrive Apprentice, Thrive Ultimatum, Thrive Ovation, Thrive Optimize, Thrive Comments, and Thrive Automator), 24/7 support, access to Thrive University, and the choice to install and use the software on up to five websites. See all pricing details on the Thrive Themes pricing page.

Yes. When you integrate Thrive with the marketing and sales automation power of ActiveCampaign, users will maximize the potency of their landing pages and lead generation. The integration will populate your CRM with new qualified leads or enter your new subscribers into a logic-based welcome series. Find all details on the ActiveCampaign integration page.

By considering these factors and exploring the different sales funnel software options available, you can make an informed decision and choose the software that best aligns with your business needs. Remember to evaluate your specific requirements, features, user experience, integration capabilities, scalability, and pricing before making your final choice.

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