Power BI Desktop Creating a Sales Funnel Video Tutorial


Power BI is a popular business intelligence and visualization tool developed by Microsoft. It enables professionals to process, analyze, and visualize large volumes of data. In this article, we will explore the basics of Power BI Desktop and learn how to create a sales funnel dashboard using Power BI Desktop. We will then publish this dashboard on Power BI Service.

Power BI Desktop: An Overview

Power BI Desktop is a powerful tool that allows users to create interactive reports and dashboards. It offers a range of data visualization options and enables users to extract insights from their data. Power BI Desktop consists of several key components, including:

  1. Power BI Desktop: The main application for creating reports and dashboards.
  2. Power BI Service: A cloud-based service for publishing, sharing, and collaborating on reports and dashboards.
  3. Power BI Gateway: A tool that enables on-premises data sources to connect with Power BI Service.
  4. Power BI Report Server: A solution for deploying and managing Power BI reports on-premises.
  5. Power BI Mobile Apps: Mobile applications for accessing and interacting with Power BI reports and dashboards.

In this tutorial, we will focus on Power BI Desktop and its features for creating a sales funnel dashboard.

Creating a Sales Funnel Dashboard in Power BI Desktop

To create a sales funnel dashboard in Power BI Desktop, we will use a sample sales dataset containing information about product sales across the United States. The dataset includes details such as customer names, order and shipment dates, product names, product categories and subcategories, profits, and more.

Step 1: Importing the Dataset

Start by importing the sales dataset into Power BI Desktop. To do this, follow these steps:

  1. Open Power BI Desktop.
  2. Click on the “Get Data” button on the Home tab.
  3. Select the appropriate data source (e.g., Excel, CSV, SQL Server, etc.).
  4. Browse to the location of the sales dataset file and select it.
  5. Follow the prompts to import the data into Power BI Desktop.

Step 2: Creating Visualizations

Once the dataset is imported, we can start creating visualizations for our sales funnel dashboard. Power BI Desktop provides a range of interactive data visualization options, including charts, graphs, maps, and more. Here are some examples of visualizations we can create:

  1. Total Sales and Profit Cards: Create cards to display the total sales and profit figures. Drag the respective columns onto the card visual and customize the formatting as desired.

  2. Slicers for Filtering Data: Add slicers to the visualization to allow users to filter the data based on specific criteria, such as the order date, product category, or region.

  3. Line and Stacked Column Chart: Create a combined line and stacked column chart to visualize the sales and profit trends over time. Drag the order date column onto the shared axis and the sales and profit columns onto the respective values.

  4. Filled Map: Use a filled map visualization to display the sales across different states in the USA. Drag the state column onto the location field and the sales column onto the tooltips.

  5. Donut Chart: Create a donut chart to analyze the sales and profit by segment. Add the segment column onto the legend and the sales and profit columns onto the values and tooltips, respectively.

  6. Clustered Bar Chart: Visualize the sales for each product category across different states using a clustered bar chart. Add the state column onto the axis, the category column onto the legend, and the sales column onto the values.

  7. Area Chart: Analyze the annual profit by category using an area chart. Drag the year column onto the axis, the category column onto the legend, and the profit column onto the values.

  8. Table: Create a table to display the quantity and profit made in each city. Add the city column onto the values, followed by the quantity and profit columns. Customize the formatting as desired.

These are just a few examples of the visualizations you can create in Power BI Desktop. You can explore more options and customize the visualizations to meet your specific needs.

Step 3: Building the Sales Funnel Dashboard

To build the sales funnel dashboard, follow these steps:

  1. Arrange the visualizations on the canvas: Drag and drop the visualizations onto the canvas to arrange them as desired. Resize and reposition the visualizations as needed to create an organized and visually appealing layout.

  2. Add titles and captions: Add titles and captions to each visualization to provide context and make the dashboard more informative. Customize the formatting of the titles and captions to match the overall design of the dashboard.

  3. Customize the interactions: Configure the interactions between the visualizations to enable a seamless user experience. For example, you can set up drill-through actions that allow users to explore more detailed information by clicking on specific data points.

  4. Test and refine: Test the dashboard by interacting with the visualizations and verifying that the data is displayed correctly. Make any necessary refinements to improve the usability and clarity of the dashboard.

Step 4: Saving and Publishing the Sales Funnel Dashboard

Once the sales funnel dashboard is complete, save the Power BI Desktop file. To publish the dashboard on Power BI Service, follow these steps:

  1. Click on the “Publish” button on the Home tab.
  2. Sign in to your Power BI account or create a new one if you don’t have an account.
  3. Choose a workspace to publish the dashboard to or create a new workspace.
  4. Follow the prompts to publish the dashboard to Power BI Service.


Power BI Desktop is a powerful tool for creating interactive reports and dashboards. In this tutorial, we learned how to create a sales funnel dashboard using Power BI Desktop. We explored various visualizations and demonstrated how to arrange them on the canvas to create an informative and visually appealing dashboard. Finally, we discussed how to publish the dashboard on Power BI Service for sharing and collaboration.

By mastering Power BI Desktop and its features, you can create compelling and insightful dashboards that enable data-driven decision-making in your organization. Start exploring Power BI Desktop today and unlock the full potential of your data analysis and visualization capabilities.

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