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As a Pinterest manager, I often hear the question, “Can people really get clients from Pinterest?” Many people still have misconceptions about Pinterest, thinking it’s just about pinning pretty photos. However, in reality, Pinterest can be a powerful tool for service-based businesses to attract clients and drive conversions. In this article, we’ll dive into what a true Pinterest marketing funnel looks like in 2023 and how you can make it work for your business.
Why Your Pinterest Marketing Funnel Isn’t Working
In an ideal scenario, someone sees a pin on Pinterest, visits your website, checks out your sales page, and immediately contacts you or makes a purchase. While this can happen, it’s not the typical outcome for most Pinterest marketing strategies. This kind of direct conversion works best for low-ticket offers that also work well with Facebook ads.
Pinterest traffic is essentially a cold audience. While they may have started their journey with a search for something relevant to your business, they don’t know you yet. Convincing them to sign up for a high-ticket service or make a significant investment from their first interaction is challenging. It typically requires more warming up and building trust.
A Tried and True Pinterest Marketing Funnel
I’ve been using Pinterest marketing for my own wedding business for six years, and I’ve been offering it as a service for other course creators and small business owners for almost three years. Over time, I’ve developed a proven Pinterest marketing funnel that works effectively for service-based businesses. Here’s what it looks like:
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Blogging: Blogging is an essential part of your Pinterest marketing funnel. Pinterest helps drive traffic to your blog content, and it also helps your blog posts rank higher on Google. Your blog serves as a way to warm up Pinterest traffic and build trust. People are more likely to click on educational content rather than just pretty pictures. Your blog should provide valuable information and establish you as an expert in your field.
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Podcast or Youtube Channel: If you don’t want to blog, you can consider starting a podcast or Youtube channel as an alternative. These platforms can introduce who you are, what you do, and who you serve. They provide content for your ideal customers to consume and engage with, making them feel at home in your online space.
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Instagram Marketing: While Pinterest is great for attracting traffic and warming up your audience, Instagram can be a powerful tool for conversion. While Instagram may not be as effective as an awareness tool, it excels at converting customers, especially through engaging with your audience in direct messages (DMs) and using Instagram stories. Many successful Pinterest marketing funnels include a transition from Pinterest to Instagram, where the audience gets to know you better and becomes more likely to buy from you.
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Email Marketing: Pinners are planners, and they often have a longer timeline to conversion. It’s crucial to grow your email list as part of your Pinterest marketing strategy. By capturing email addresses, you can nurture your audience over time and build a stronger relationship. This is especially important for businesses in industries like weddings, where customers have a limited window of time to make a decision. Consider offering a freebie and creating a welcome sequence to make your Pinterest marketing funnel even more effective.
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Strong Website: A strong website is crucial for your Pinterest marketing funnel to work. Your website is the first impression your audience gets, and it needs to be aesthetically pleasing and easy to navigate. Make sure it clearly communicates who you are, what you do, and how people can work with you. If your website isn’t converting visitors into customers, it may be time to invest in a new website or a website refresh.
What is a Pinterest Marketing Plan?
To evaluate the effectiveness of your Pinterest marketing funnel, start by analyzing your Pinterest analytics. Are people finding you and heading to your website? If not, your Pinterest strategy may need adjustments. If they are clicking on your links but not converting, the issue may lie with your website or blog.
A Pinterest marketing plan involves optimizing your Pinterest strategy, creating valuable blog content, leveraging platforms like Instagram, and implementing email marketing to nurture your audience. If you feel overwhelmed or want to focus on other aspects of your business, you can consider hiring a boutique marketing agency like Funnelpreneurs.com to manage your Pinterest marketing for you.
In conclusion, a successful Pinterest marketing funnel in 2023 involves a combination of blogging, podcasting or video content, Instagram marketing, email marketing, and a strong website. By implementing these elements effectively, you can attract and convert clients through Pinterest and grow your business.