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If you are looking for a new platform to generate leads for your business, Pinterest can be an excellent option. As surprising as it may sound, Pinterest is not only a platform for inspiration and DIY projects – it is also an incredibly powerful tool for lead generation.
What is Pinterest lead generation?
Pinterest lead generation is the process of attracting and collecting leads from Pinterest users who are interested in a particular product, service, or content. By using Pinterest lead generation ads, businesses can gather user information and use it to create targeted marketing campaigns with the aim of converting those leads into paying customers.
The benefits of Pinterest lead generation
There are several benefits of using Pinterest for lead generation:
Highly engaged audience: Pinterest has a highly engaged audience who are actively looking for new ideas and products.
Visual platform: Pinterest is a visual platform, making it a very effective platform for showing off products and services.
Higher purchasing intent: Pinterest users have a higher purchasing intent than other social media platforms because they log on specifically to look for new products, making it a powerful tool for driving sales and revenue.
Compatible with eCommerce platforms: Pinterest is compatible with eCommerce platforms, making it easy for businesses to set up online stores and sell products directly on Pinterest.
How to generate leads on Pinterest
If your goal is to generate leads on Pinterest for free, here are some best practices that could help you succeed:
Optimize your account for Pinterest SEO: Similar to regular search engines, Pinterest operates by allowing you to simply enter a keyword or short phrase in the search bar. Once you do, the platform delivers content that directly relates to your search. You can optimize your content by researching and using popular keywords in your board names, pin descriptions, and profile description.
Create high-quality content: Create high-quality content that resonates with your audience. Many Pinterest users are looking for inspiration, so make sure your pins are insightful, interesting, and visually appealing. You can use tools like Canva to create eye-catching pins that drive traffic to your website or landing page.
Optimize your Pinterest bio: Make sure that your Pinterest bio is complete, visually appealing, and engaging. Add your website, products, and services, as well as any other information that your potential customers might need.
Start a business account: Start a business account on Pinterest to gain access to exciting features like Pinterest Analytics to track your pin performance and ads to promote your products. Plus, you can dive into the Pinterest Business Hub and unlock specialized keyword research tools.
Claim your website: By claiming your website, you can maximize the pins and clickthroughs your content receives, ensuring no opportunities go unnoticed. Not only that, but you also unlock insightful analytics for both your own pins and those created by others from your site. Pinterest values pins from website owners, so claiming yours will give your pins the boost they deserve in search results.
Create Rich Pins: These amazing organic pins automatically sync information from your website to your pins. Utilizing rich pins is an excellent strategy for boosting your domain quality score. These pins signal to the platform that your website is not only dependable but also kept current. This feature is only available after you’ve created a business account and claimed your website, so make sure to do that first!
Using Pinterest Lead Ads
If you’re ready to invest in your Pinterest lead generation campaigns, you can start running Pinterest Lead Ads. Much like other lead generation ad formats on different platforms, Pinterest Lead Ads allow businesses to collect user information without leaving the Pinterest app. To create a lead ad, you will need to set up a business account and create a campaign in Ads Manager.
What are Pinterest lead generation ads?
Pinterest Lead Ads feature a lead generation form that users can fill out directly from a Pinterest ad. These ads are designed to offer something of value in exchange for users’ contact information, such as access to an e-book or a discount code.
Some examples of lead generation ad formats on Pinterest include:
- Standard image ads: Regular ads that feature only one image.
- Standard video ads: Videos that grab attention and weave a powerful narrative.
- Carousel ads: A carousel showcasing a variety of images to entice people to swipe through.
- Shopping ads: Showcasing one image at a time, offering the perfect opportunity to purchase the showcased products.
- Collections ads: Seamlessly integrating a main image at the top with a series of smaller related images below.
- Idea ads: Showcasing a collection of videos, images, lists, and custom text within a single Pin.
- Showcase ads: Captivating the audience with a compelling title Pin and a series of swipeable cards.
- Quiz ads: Sparking engagement with exciting and interactive quizzes.
Optimizing Pinterest lead generation with LeadsBridge integrations
LeadsBridge allows businesses to connect Pinterest Lead Ads with their favorite marketing tools – including CRMs, email marketing software, autoresponders, DWH, and many more – with real-time, automated integrations.
This helps you streamline your Pinterest lead generation process, as LeadsBridge captures lead data directly from Pinterest Lead Ads forms and then routes it to your preferred marketing tool.
LeadsBridge integrations allow you to:
- Take instant action on new leads by effortlessly synchronizing lead data from top ad platforms in real time.
- Save valuable time and effort with dedicated integrations tailored for marketing and sales workflows.
- Segment leads promptly and direct them to the right funnel for maximum impact.
Pinterest is a valuable tool for businesses of all sizes looking to attract new customers and grow their brand. Whether you choose to generate leads organically or run Pinterest Lead Ads, creating an engaging Pinterest profile with insightful content is key.
The potential benefits of Pinterest lead generation ads include cost-effectiveness, an increased targeted audience, and a higher conversion rate. And with the help of LeadsBridge integrations for Pinterest Lead Ads, you can streamline your campaigns by automating the lead generation process and take your business’s marketing strategy to the next level.