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Marketing Funnel Software: 6 Steps to Build a Powerful Sales Funnel for Your Business
The journey of a consumer from signing up to conversion accounts for the success of any business. Products, content, and design play crucial roles in enticing users. However, there are many more steps involved in turning a user into a consumer. These steps form a sales funnel that guides potential consumers from signing up to buying a product or service.
Building a strong sales funnel is essential for business growth as it helps generate conversions. If you’ve been confused about the concept of a sales funnel, you’re in luck. In this article, we will outline six important steps to help you build a marketing funnel for your business.
Step 1: Use a Sales Funnel Software
To thrive in the digital world, it’s necessary to upscale your digital marketing strategy. But to take your strategy to the next level, you must go back to the fundamentals – building a sales funnel. Contrary to popular belief, the sales funnel is still a relevant and effective business tactic.
Fortunately, there are various sales funnel software solutions available that make it easy to build and optimize your business sales funnel. Platforms like Flodesk Checkout, WishPond, GetResponse, ConvertKit, ClickFunnels, and Hubspot can help you build a sales funnel from scratch in no time.
Step 2: Create Brand Awareness
When building a B2B funnel from scratch, it’s crucial to create brand awareness. You need to define the action you want your audience to take when researching your brand and consider what you want to show visitors when they visit your website. To answer these questions, let’s go through the stages of a marketing funnel.
A marketing funnel consists of three stages: top of the funnel, middle of the funnel, and bottom of the funnel. The top of the funnel is when a user visits your website and starts moving towards the bottom of the funnel if they find it valuable. Encourage them to sign up for your newsletter or check your social media by placing icons on the page.
In the top funnel stage, you should focus on social media paid and organic awareness and devise clear brand messaging.
Step 3: Guide Your Audience
Once you have identified and championed your audience, you need to answer a specific question. This will lead you to potential drop-offs along the way and help you get specific with your B2B marketing strategy. Consider the touchpoints, email nurturing, and conversion criteria that guide customers in their journey. Use digital marketing tools like Google Analytics to understand customer preferences and engage with them online.
Step 4: Ensure Communication with the Prospect at Each Step
As a brand, it’s critical to guide your customer through their journey from signing in to making a purchase. Proper communication at every phase of the journey is essential to keep them engaged and move them swiftly down the funnel. Offer different types of content at each stage of the funnel, focusing on enriching the buyer’s experience.
Empower your consumer with the right knowledge at each crossroad of the funnel, providing information they won’t find anywhere else. Use an outage communication software to keep your customers informed during service disruptions.
Step 5: Let Your Customer Take Action
Once you have built trust with your audience and touched on all the marketing points, it’s time to reach them so they can take action. Consider the social media channels where your target audience is present and tailor your message accordingly. Analyze the demographics, age, gender, etc., of your audience for each channel.
In the action stage, buyers compare features and benefits of different products before making a purchase. Ensure your content has fostered trust and place optimized CTAs throughout your funnel.
Step 6: Keep a Tab on the Progress
Building the marketing funnel is just the first step. Post-marketing analytics are equally important to keep your business growing. Continuously monitor the results and optimize accordingly. Utilize data analytics tools, and focus on CRM insights, lead drop-offs, and consumer behaviors.
Providing top-notch content to existing customers can help with consumer retention and encourage new referrals. Set goals, track metrics, and continuously optimize your marketing funnel to retain and attract consumers.
In conclusion, an effective sales funnel is crucial for understanding your audience, supporting SEO, enhancing brand awareness, nurturing relationships, and increasing ROI. By following these six steps, you can build a powerful marketing funnel for your business and drive conversions. Now it’s time to brainstorm strategies to effectively market your products or services and take your business to the next level.