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A sales funnel is the path a user takes on your website to become a customer. Optimizing this path can lead to higher conversions and more sales. In this article, we’ll show you how to create a high converting sales funnel in WordPress with practical examples. We’ll also explain how to track and optimize your existing sales funnels.
What is a Sales Funnel?
A sales funnel is the journey a person takes from the moment they find out about your business, all the way to becoming a loyal customer. Marketers often talk about funnels in stages, from awareness of the problem they need to solve, all the way to taking action to make a purchase.
For online businesses, a sales funnel consists of the specific pages that a new user may visit on your site before they make a purchase. That means if you run an online business, an eCommerce store, or a business service, then you already have a sales funnel on your website.
Depending on how you set up your website, your sales funnel may have several steps that lead users to make a purchase. For example, a new visitor might land on a blog post, then view a product page, and finally go through your checkout flow. You can optimize each of these steps to offer a better user experience, reduce distractions, and nudge users towards completing the purchase.
You can also track the performance of your sales funnel, run tests to see what works best, and then make data-driven decisions to improve your sales funnel. Now, let’s take a look at how to easily create a high converting sales funnel in WordPress.
1. Creating a Sales Funnel Landing Page in WordPress
Usually, the first step of every sales funnel is users arriving on your website, whether that’s via a product page, sales page, or other landing page. WordPress allows you to easily create simple pages for your website. Your WordPress theme may also come with a customizable homepage. However, these pages are not optimized for sales and leave several holes in your sales funnel that allow potential customers to slip through.
This is where SeedProd comes in. It is the best WordPress page builder on the market and allows you to easily create landing pages, sales pages, product pages, and more. SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions. Plus, it has an intuitive drag and drop interface that you can use to customize your pages.
SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page. For example, you can display featured products that you want to upsell, display product grids, add cart buttons, and more. You can also create a custom WooCommerce cart experience with product upsells to boost sales.
SeedProd integrates with your existing email marketing services, so you can easily capture leads and convert them to paying customers later on. It works with any WordPress theme and allows you to create any design from scratch, without relying on your theme design. You can even use it to create stand-alone landing pages for custom domain aliases and drive more traffic and sales to your website.
Update: SeedProd now offers a complete WordPress theme builder. This allows you to easily create a custom WordPress theme for your site, with no coding required.
2. Boost Conversions for Your Sales Funnel
Creating a conversion-oriented landing page for your sales funnel helps you get more sales. However, you may still notice that many customers are not following the funnel path and abandoning the user journey. This is where you’ll need OptinMonster. It is the world’s best conversion optimization software on the market and allows you to easily convert website visitors into paying customers.
OptinMonster comes with marketing tools like lightbox popups, countdown timers, slide-in popups, sticky header and footer banners, full-screen popups, spin to win popups, and more. It comes with dozens of templates, and each of them is fully customizable using the OptinMonster campaign builder. The drag and drop builder allows you to easily edit your campaigns without having to code.
OptinMonster comes with an incredibly powerful set of targeting rules. This allows you to personalize your marketing campaigns and show them only to targeted users at the right time in their user journey. For instance, you can offer free shipping to users in particular regions or show campaigns to users who already have specific products in their cart, and more.
OptinMonster integrates with all top email marketing platforms, so you can capture leads who may not be interested in making a purchase right away. You can also use it to redirect users to download lead magnets, receive exclusive coupons, or get personalized offers.
3. Create Lead Generation Forms in WordPress
More than 70% of people visiting your website will leave without making a purchase or following the user journey along your sales funnel. Lead generation forms allow you to capture users’ contact information, such as an email address or phone number. You can then persuade those customers to make a purchase when they’re ready to.
WPForms is the best WordPress form builder plugin on the market. It allows you to easily create lead generation forms for your sales funnel. It is super easy to use with ready-made form templates for all sorts of forms. It comes with a drag and drop form builder. Using the builder, you can just point and click to edit a form field or add new fields to your form.
Plus, WPForms integrates with your email marketing platform and more than 3000+ apps through Zapier. This makes it easier for your sales and marketing team to manage those leads and make more sales. You can add your forms to any post or page, sidebar widget, and even inside popups using a block or shortcode. You can also create standalone form pages, conversational forms, surveys and quizzes, and more.
4. Upsell Products in WooCommerce
One of the most important steps in a sales funnel is to show additional offers to users on their path to making a purchase. However, once a user has added products to their cart, this is what they would typically see:
FunnelKit, formerly WooFunnels, is a WordPress sales funnel builder and optimization plugin that allows you to change that. You can use it to create complete sales funnels or optimize your existing sales funnel with additional steps. It comes with a One-click Upsells feature, which allows users to add products to their cart on their way to the checkout.
You can also add one-click order bumps to your checkout for increased conversions. FunnelKit lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more. Once a user has completed the purchase, this doesn’t mean it’s the end of their user journey. You can still redirect them to a custom thank you page with more special offers.
SeedProd comes with excellent templates that you can use for thank you pages. It also includes a WooCommerce product grid, shopping cart button, and many other elements to help customers continue shopping.
5. Track and Optimize Sales Funnel
After you have created and optimized your sales funnel in WordPress, the next step is to track its performance. Most importantly, you need to know how users interact with your sales funnel and at what point they abandon your website before making a purchase.
MonsterInsights makes it super easy to monitor and track your sales funnel. It is the best Google Analytics plugin for WordPress and allows you to see where your users are coming from and what they do while visiting your site. Upon installation, MonsterInsights allows you to track conversions across your WordPress website.
MonsterInsights also comes with an eCommerce addon. This helps you add Google Analytics’ enhanced eCommerce tracking and shows you an easy-to-understand eCommerce tracking report. You can also run A/B split tests with Google Optimize using MonsterInsights Google Optimize addon. This helps you compare sales funnel performance and see what’s working best for your business.
We hope this article has helped you learn how to create high converting sales funnels in WordPress. You may also want to check out our expert pick of the best AI chatbot software to boost your sales even more, or our guide on how to choose the best web design software. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.