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Which of your digital marketing activities are driving conversions? Every marketing manager needs to know the answer to this question. After all, measuring your conversions and identifying which campaigns drove the most conversions can help you fine-tune your marketing strategies to earn more revenue.
Conversion tracking tools can help marketers like you answer this question. These tools can track what happens after a prospect visits your website or interacts with your ads. Not sure which conversion tracking tool is the best for your business? This blog post can help as it discusses these topics:
While you’re here, you can try our conversion tracking tool for free! Here are five conversion tracking tools that can help you analyze your data and optimize your marketing campaigns to increase conversions. You can check out the table below for a summary of tool pricing and key features. Let’s go through each one.
Google Analytics is a web analytics tool that can track and analyze the performance of your website or app. It shows you a wealth of data, including:
- Which channel drove the greatest number of site visits and conversions?
- Whether your site visits came from an organic search or a paid search.
- Macro conversions, such as product purchases or filling out a form.
- Micro conversions, like signing up for your newsletter or downloading a brochure.
- Identification of marketing channels and campaigns that are driving conversions
Powered by IBM Watson, MarketingCloudFX is a robust marketing platform with a suite of tools that drive qualified prospects to your site and convert them. You can also integrate MarketingCloudFX with your other sales and marketing tools, consolidate data within it, and help you analyze data points to optimize your marketing efforts and increase conversions.
- Small- to medium-sized businesses
- CallTrackerFX: Tracks the web pages that made your site visitors call you
- VisitorRecorderFX: Records your site visitor’s interactions on your site in video format
- Integration with CRM software
Unbounce enables you to create conversion-centric landing pages. Using A/B testing, Unbounce lets you test your pages so you can maximize conversions.
- Starts at $29 per month
- Creation of conversion-centric landing pages
Improvely aims to help you monitor all your marketing efforts in one easy-to-use dashboard. It can track your ads’ performance on different platforms and also has a built-in click fraud monitoring feature.
- Price upon request
- Monitoring of click fraud
Adobe Analytics enables you to track site visits and conversions happening on your site. It helps you understand your customers’ behavior and optimize your campaigns based on the insights it provides.
- Price upon request
- Real-time data monitoring
- Anomaly-based alerts
Why Conversion Tracking is Important
A conversion tracking tool is a platform or software that collects data about how an online user interacts with your site pages, ads, or emails. Conversion tracking tools help you understand how your prospects navigate your site and engage with your ads, so you can make the necessary changes to increase your conversions.
Conversion tracking is important for your business so you can make data-driven decisions to improve your marketing strategies. It can help you uncover the following:
- Which marketing channels and campaigns are driving the most conversions.
- How your prospects are interacting with your site and ads.
- Which buttons or calls-to-action are driving conversions.
Tracking conversions ultimately helps you optimize your campaigns to boost conversions and revenue.
How to Choose a Conversion Tracking Tool
Now that you understand why conversion tracking is important, the next step is to look for the best conversion tracking tool for your business. Here are three questions to ask yourself when choosing a conversion tracking tool:
- Does the tool capture the entire customer journey?
- Can it track offline conversions?
- Does it integrate with your existing reporting tools?
Conversion tracking is a critical ingredient in measuring your ROI. With the right conversion tracking tools, you can measure your success and optimize your strategies to grow your business.
If your company needs help with conversion tracking, you can count on WebFX. Partnering with us is like having an expanded marketing team of experts focused on tracking your conversions and optimizing your campaigns to affect your bottom line. In addition, you get to use our proprietary software, MarketingCloudFX, and Nutshell CRM, a CRM you can customize according to your needs. Contact us or call us at [toll-free number] to speak with a strategist about our conversion tracking services!
Conversion tracking is an essential aspect of digital marketing. By using effective conversion tracking tools, you can obtain valuable insights into the performance of your marketing campaigns and take data-driven actions to enhance your conversions and revenue. Remember to choose a tool that meets your specific business needs and integrates well with your existing systems. If you need expert help with conversion tracking, WebFX is here to assist you. Contact us today to take your conversion tracking to the next level!