Learn why Return on Attention (ROA) is an important metric in marketing. ROA measures how well your marketing efforts capture audience attention, providing valuable insights beyond traditional metrics like ROI. Discover the benefits of measuring ROA and how it can transform your marketing approach. Follow a step-by-step guide to measure ROA effectively, and explore examples of successful ROA-focused campaigns. Plus, get three top tips to improve your ROA. Don’t rely solely on ROI, incorporate ROA to drive better marketing performance.