Funnel Reporting in Google Analytics 4: A Comprehensive Guide

funnel reporting

Learn how to use the Funnel Exploration report in Google Analytics 4 to track and analyze the customer journey on your website. Understand the main components of the report, including variables, tab settings, and the actual funnel chart. Discover how to configure the report and explore an example of analyzing an e-commerce conversion funnel. Understand the difference between open and closed funnels and how data is calculated. Gain additional tips and reminders for using the Funnel Exploration report effectively. Start optimizing your funnels and increase conversion rates with the power of Google Analytics 4. Check out the official Google Analytics help documentation for more information.