A marketing funnel, also known as a purchase funnel or sales funnel, is a road map created by a business to guide potential customers from their first interaction with the brand to purchasing a product or service. This funnel typically incorporates various marketing channels such as SEO, content marketing, social media, and paid ads. It consists of stages such as problem/need recognition, research, alternatives comparison, purchase decision, and post-purchase actions. Key elements in a marketing funnel include targeting the right audience, creating compelling content, optimizing landing pages, implementing email campaigns, and focusing on post-purchase engagement. Creating an effective marketing funnel can save time, money, and energy, and improve marketing ROI.