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The sales funnel is a well-known model that outlines the process by which prospects become customers. It consists of three stages: awareness, consideration, and decision. As prospects move through the funnel, it narrows, and not all prospects make it to the next stage. Sales funnel software refers to platforms and resources that help businesses automate or create assets to facilitate this process. In this article, we will explore some of the best sales funnel tools available in 2020 and provide insights on whether they might be suitable for your business.
HubSpot Lead Management Plus
HubSpot Growth Platform offers a range of tools to construct and maintain a healthy sales process. It includes features such as landing page templates, content creation and distribution, and email automation. Additionally, it provides comprehensive marketing, sales, and service solutions with a CRM at its core. HubSpot is suitable for businesses of any size and offers pricing options to accommodate various organizations.
Systeme.io is an all-in-one marketing software designed for entrepreneurs. It includes features like a sales funnel builder, autoresponder, dropshipping services, and business automation. The funnel builder allows users to create sales funnels and landing pages quickly. With the built-in email autoresponder, users can set up email campaigns and newsletters. Systeme.io is a cost-effective tool that caters to businesses of all sizes.
WishPond is a platform that focuses on four main features: landing pages, pop-ups and forms, contests and promos, and marketing automation. Its unique feature allows businesses to run sweepstakes and competitions to promote their brand and generate new contacts. WishPond offers options suitable for businesses of all sizes and has an impressive list of clientele, including Sony, CBS, and Walmart.
Leadpages is a user-friendly tool that helps small businesses create visually appealing landing pages, websites, and more. Its templates combine fun and engagement with professionalism. Leadpages is cost-effective and a sound investment for small to midsize businesses and startups looking to expand their web presence and attract new customers.
ClickFunnels is one of the most prominent sales funnel tools available. It offers an easy-to-use platform with tools for guiding buyers through the sales process, including email and Facebook marketing automation. It also features a one-click upsell tool to increase potential revenue from customers. ClickFunnels is suitable for small businesses and entrepreneurs seeking a straightforward system for converting prospects into customers.
GetResponse Autofunnel is an automation-focused tool that can perform most sales funnel functions on its own. It includes resources for purchasing Facebook and Instagram ads, built-in webinar software, and conversion-focused sales page templates. GetResponse Autofunnel is a plug-and-play option that allows users to automate their sales funnel effectively.
Kajabi offers marketing and funnel solutions to attract interest and convert it into sales and new customers. Its code-free landing pages provide a professional aesthetic with minimal setup or web design experience required. Kajabi also features a built-in shopping cart and customizable checkouts for eCommerce. While it may not be budget-friendly for small businesses and startups, it is an effective option for facilitating sales funnel strategies.
The Rise of the Sales Flywheel
Although the concept of a sales funnel is well-known, the sales flywheel is becoming more prevalent. The flywheel focuses on putting the customer first and consistently engaging and delighting them. It recognizes the power of word-of-mouth marketing and aims to serve customers beyond the sales process. While the sales funnel may be fading, sales funnel tools are here to stay, and it is essential to choose a tool that prioritizes customer satisfaction.
In conclusion, sales funnel tools are crucial for businesses looking to convert prospects into customers. HubSpot Lead Management Plus, Systeme.io, WishPond, Leadpages, ClickFunnels, GetResponse Autofunnel, and Kajabi are all excellent options to consider. However, it is essential to prioritize customer satisfaction and consider the shift towards the sales flywheel. Choose a tool that aligns with your business goals and puts the customer first.