Affiliate Marketing Funnel: How Influencers Are Changing the Game


Affiliate marketing is a strategy that is here to stay. As companies realize the challenges of marketing to younger demographics, they have turned to influencers to promote their brands. In this article, we will explore how influencers are changing the affiliate marketing game and provide steps to follow when working with influencers as affiliates for your brand.

The “Old” Way of Affiliate Marketing

Before the rise of social media, traditional bloggers and media publishers were the main affiliates for brands. They focused on promoting or reviewing a brand on their own websites. However, they often joined multiple affiliate programs, making it harder for a brand to be seen as a top choice. While this old way of affiliate marketing is still prevalent, it doesn’t always highlight the unique strengths that influencers bring to the table.

Influencers Changing the Affiliate Marketing Game

Influencers have become trusted sources of information for their audiences, and they often have a dedicated community based on trust. Unlike traditional celebrities or ads, influencers have cultivated genuine relationships with their followers. This makes them highly effective affiliates for brands. Additionally, influencers focus on delivering quality content, using a combination of personal testimonials, demonstrations, and call-to-action to promote brands. Their followers can see how products are used and hear the influencer’s opinion, further solidifying their trust in the brand.

Steps for Working with Influencers as Affiliates

When considering influencers as affiliates for your brand, there are several steps you should follow. First, make sure the influencer is not already a big promoter of your competitor. You can offer them a free trial or sample of your product to entice them to switch. Additionally, create a dedicated landing page for the influencer’s followers to give it an exclusive feel.

Next, do a content audit of the potential influencer-affiliates to understand their style and preferences. Provide them with relevant content types that fit their feed or content style, such as flatlays or app demo recordings. However, give them the freedom to inject their own brand when discussing your product.

For high-quality influencers with a large following, consider offering a higher referral rate. This shows your commitment to the partnership and builds trust with the influencer. Be sure to communicate the exclusive rate to them when pitching the partnership.


Influencers have transformed the affiliate marketing game by fostering trust with their audiences and delivering high-quality content. By following the steps outlined in this article, you can successfully work with influencers as affiliates for your brand and boost your affiliate marketing strategy.

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For more information on influencer marketing, check out the [Influencer Marketing Guide](link to reputable external source).

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