Table of Contents
Discover the audience behind your LinkedIn Ads
LinkedIn Ads are a powerful tool for B2B marketers, but understanding the true impact and engagement of these ads can be challenging. That’s where LinkedIn Intent Data comes in. With Dreamdata’s integration with LinkedIn, you can now access impression and engagement data on your LinkedIn Ads. This means you can see which companies are being exposed to and engaging with your ad campaigns on LinkedIn, even before they convert.
The Power of LinkedIn Intent Data
Having access to pre-conversion data on the companies exposed to and engaging with your ad campaigns on LinkedIn can provide valuable insights for performance marketers. You can determine whether your ads are actually reaching the intended audience for each campaign, which is especially useful for ABM (Account-Based Marketing) campaigns where you have a specific target account list. If your ads are not hitting the right target audience, you can use the data to optimize your campaigns and fine-tune your audience.
But LinkedIn Intent Data isn’t just valuable for marketers. BDRs (Business Development Representatives) and Sales reps can also benefit from these insights. By browsing through the LinkedIn Intent Data report, they can identify the companies that are most actively engaging with their ads and showing buying intent. This information can help them prioritize their efforts and focus on targeting the most active and highest-value accounts.
How LinkedIn Intent Data Improves Attribution
As a B2B revenue attribution platform, Dreamdata is always looking for additional touchpoints to make attribution modeling more accurate. With LinkedIn Ads intent data, Dreamdata can now take into account pre-conversion LinkedIn Ads engagement when attributing revenue. This means greater accuracy and insights into the influence of LinkedIn Ads touches on overall revenue.
In fact, when including company engagement data from LinkedIn Ads, Dreamdata customers have seen an average increase in revenue attribution by 7.7x. These impressive results show that LinkedIn Ads are a game-changer for B2B marketers, and increasing ad spend on this platform could potentially lead to even greater returns.
Improving Customer Journey Mapping with LinkedIn Intent Data
Dreamdata’s integration with LinkedIn Ads also allows for better customer journey mapping. By pulling in LinkedIn Ads intent data, you can populate your customer journey map with engagement data from your ad campaigns. This provides valuable insights into where in the customer journey your different ad campaigns are taking place.
These insights can be used to optimize your campaigns by adjusting your content or messaging based on the customer’s engagement with your LinkedIn Ads. It can also help improve your sales interactions and outreach by providing a better understanding of the customer’s journey and their engagement with your ads.
Overall, LinkedIn Intent Data integration with Dreamdata is a game-changer for B2B marketers. It provides valuable insights into the audience behind your LinkedIn Ads, improves attribution modeling, and enhances customer journey mapping. With access to this data, you can optimize your campaigns, target the most active and highest-value accounts, and maximize the ROI of your LinkedIn Ads.
For more information on how to start using LinkedIn Intent Data with Dreamdata, click here.