Optimizing Cross-Selling in Your Ecommerce Conversion Funnel: Step-by-Step Guide
In this article, we explore the concept of cross-selling in a funnel and how it can be optimized to drive more revenue. We introduce a new ecommerce conversion funnel model that emphasizes a strong offer, personalized shopping experience, and effective cross-selling. We discuss the essential campaigns that make up the funnel, including welcome offers, product quizzes, browse abandonment surveys, cross-sell/upsell popups, abandoned cart popups, in-cart cross-sell popups, and checkout abandonment popups. We provide step-by-step guidance on how to build these campaigns and personalize them based on customer segments. We also discuss the importance of testing and optimizing campaigns for maximum impact.