Landing Page for Lead Generation Funnel

A landing page is an essential tool for capturing leads and converting them into customers. It is a crucial step in the lead generation process and can greatly impact the success of your marketing and sales efforts. In this article, we will discuss how to create a landing page for a lead generation funnel and optimize it for maximum conversions.

What is a Lead Generation Funnel?

A lead generation funnel is a set of steps that visitors take to become your customers. It is a journey that guides them from the initial awareness stage to the final purchase decision. The goal of a lead generation funnel is to attract users, convince them to become leads, and ultimately convert them into paying customers.

Creating a funnel is the simplest way to attract users, convince them to become leads, and make them purchase your product. In Landingi, you can easily create a funnel by connecting two or more landing pages. This allows you to guide your visitors through the different stages of the buying process and increase your chances of converting them into customers.

Types of Funnels

Before creating a lead generation funnel, it’s important to determine what type of funnel you need. There are three main types of funnels:

1. Marketing Funnel

A marketing funnel involves various marketing tactics depending on where the user is in their buyer’s journey. It is an expert strategy that aims to nurture leads and guide them towards making a purchase. The marketing funnel is focused on building brand awareness, engaging with potential customers, and ultimately driving conversions.

2. Conversion Funnel

A conversion funnel is highly focused on personalization and perfecting the customer purchasing journey based on customer feedback. It involves analyzing customer behavior, identifying pain points, and optimizing the conversion process. The conversion funnel aims to provide a seamless and personalized experience for each individual customer.

3. Sales Funnel

A sales funnel is an extension of the marketing funnel and has a direct impact on whether you make a profit or not. It allows you to slightly push your visitors to purchase from you. The sales funnel includes tactics such as upselling, cross-selling, and offering special promotions to encourage customers to make a purchase.

Creating a Funnel After Form Submission

One way to create a lead generation funnel is by redirecting users to another landing page after they fill out a form. This allows you to guide them through the different stages of the funnel and provide them with relevant information and offers.

Here’s how you can create a funnel after form submission in Landingi:

1. Go to the editor of your landing page in Landingi.
2. Click on the form and go to its Settings.
3. In the Next action tab, choose “Redirect to another landing page” and select the landing page where you want to redirect the user.
4. If you want to transfer lead data from the current landing page to the next one, enable the “Transfer lead data” option.
5. You can also choose to open the target landing page in a new tab.
6. Save and close.

By creating a funnel after form submission, you can guide your leads through the different stages of the buying process and provide them with relevant information and offers. This increases the chances of converting them into paying customers.

Funnel Through the Button Widget

Another way to create a lead generation funnel is by using the button widget. You can redirect users to another landing page when they click on a button, guiding them through the different stages of the funnel.

Here’s how you can create a funnel through the button widget in Landingi:

1. In the editor, click on the button. In the right-side toolbar, find the Click Action tab and unfold the Action menu.
2. Select “Redirect to a landing page” and choose your target landing page.
3. You can also track the click as a conversion in your landing page dashboard.
4. Publish the landing page.

By using the button widget, you can create a seamless user experience and guide your leads through the different stages of the buying process. This increases the chances of converting them into paying customers.

Funnel with Third-Party Integration

In Landingi, you can connect two or more landing pages in a funnel, transfer lead data from one landing page to another, and integrate the form with third-party tools. This allows you to automate the lead generation process and streamline your marketing and sales efforts.

If you want to create a funnel, integrate with an external tool (e.g., MailChimp or Campaign Monitor), and send all data from every step to it, you need to connect the form with your integration on the last element of the funnel.

Here’s how you can create a funnel with third-party integration in Landingi:

1. Log in to the platform and go to the Landing Pages tab. Open the editor of the first landing page in your funnel.
2. Click on your form and go to its Settings.
3. In the Form fields tab, click on the fields whose data you want to transfer to another landing page. Copy the value of the name attribute of every field.
4. In the Integration tab, select “None”.
5. Go to the Next action tab, choose “Redirect to another landing page,” and select your next landing page. Make sure the “Transfer lead data” option is enabled.
6. Save and close and publish the first landing page.
7. Repeat the process for the next landing pages in your funnel.
8. Test all forms in the funnel and check if the leads are successfully sent to your integration.

By integrating with third-party tools and connecting landing pages in a funnel, you can automate the lead generation process and ensure that all data is properly collected and sent to your integration.

Conclusion

Creating a landing page for a lead generation funnel is an effective way to attract users, guide them through the buying process, and convert them into paying customers. By using the features and integrations offered by Landingi, you can easily create and optimize your funnel for maximum conversions. Whether you choose to create a funnel after form submission, through the button widget, or with third-party integration, the key is to provide a seamless user experience and deliver relevant information and offers at each stage of the funnel. So start creating your lead generation funnel today and watch your customer base grow.