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The success of every mobile app hinges on its active user base. Apart from providing an intuitive and seamless app experience, it’s essential to uncover valuable insights into your users’ behavior and demographics. This is possible with funnel analysis tools.
The best funnel analytics tools give you actionable insights into your users’ actions and offer features to help you understand how users interact with your app. With many software solutions available, it’s crucial that you pick one that complements your app growth strategy.
Below, we list some of the best funnel analytics software you can use to improve your mobile app conversation rate.
Firebase
Firebase provides all the tools you need to develop, grow, and monetize your app. More importantly, it offers mobile app analytics, which covers up to 500 distinct events. You can create custom events to measure things that matter and define custom user properties for all your users. The tool allows you to explore funnels for your app based on events and segments.
Google owns the Firebase platform, and the software leverages the success of Google Analytics to provide actionable insights for building successful apps and growing conversions.
Key features: Google Analytics, Android test lab, crash reporting, and mobile app hosting
G2 rating: 4.5/5
Platform: iOS / Android
Price: Free / Paid (Prices vary)
UXCam
UXCam is an experience analytics solution for mobile apps, and it helps you deliver the perfect app experience to your users. The software allows you to set up conversion funnels in minutes to understand why and where your users drop off.
One of the key features of UXCam is its ability to create multi-step funnels, which allow you to visualize the in-app journeys of your users and measure conversions across different segments. This powerful feature allows businesses to gain a deeper understanding of how users are interacting with their app, and identify areas where they can make improvements to increase engagement and drive conversions.
In addition, UXCam also enables you to group funnels based on user properties and devices, which makes comparisons and measurements easy. This allows businesses to segment their audience and make data-driven decisions based on specific user groups. For example, you can compare the performance of your app on different devices, such as iOS and Android, or segment your users based on demographics, such as age or location.
“Wish I found UXCam sooner!”
A core part of UXCam’s funnel solution is the combination of session replay and funnel analytics. Here’s an example to explain how this combination can help find bottlenecks in your mobile app.
When you look at the signup funnel, you see a big drop in the email registration step. Something is up. 38% of users are dropping. And of all users that start the signup flow, only 32% complete it.
After clicking on the bottleneck part of the funnel, you have the ability to watch session replays to understand why users drop off at this step. While watching the session, you notice that the Call to Action to complete the sign-up is hidden after the first fold, meaning users don’t see it until they scroll down. You set up a meeting with a developer and show them the video replay to solve the problem.
This is just one example of how UXCam’s combination of funnels and replays can help to improve your app’s conversions.
Overall, UXCam is a comprehensive analytics solution that provides everything you need to deliver the perfect app experience to your users. With its powerful funnel analysis capabilities, you can gain valuable insights into how users are interacting with their app, and make data-driven decisions to improve the user experience and increase conversions.
Key features: Customizable dashboards, heatmaps, user journey analysis, screen flow, session recording, and funnel analytics.
G2 rating: 4.7/5
Platform: iOS / Android / React Native / Flutter / Xamarin
Price: Free trial with up to 10,000 sessions / Pricing upon request
If you have questions about UXCam, reach out for a 1:1 demo.
Contentsquare
Contentsquare is a digital experience intelligence and analytics solution that helps businesses improve and optimize their user experience. The platform is designed to provide businesses with the insights and tools they need to understand how users interact with their digital properties and make data-driven decisions to improve the user experience and drive conversions.
One of the key features of Contentsquare is the Page Comparator tool, which allows businesses to identify mobile pages with high exit rates. This powerful feature allows businesses to understand which pages are causing users to leave their website and identify areas where they can make improvements to increase engagement and drive conversions.
Another powerful feature of Contentsquare is the Zoning Analysis feature, which enables businesses to compare the journeys of converted and bounced users. This allows businesses to understand the differences in behavior between users who convert and those who leave the website without taking any action. By identifying these differences, businesses can make data-driven decisions to optimize their UX elements and improve the user experience to drive more conversions.
In addition to these features, Contentsquare also offers a wide range of other analytics and optimization tools, such as heat maps and session replay. These tools provide businesses with a comprehensive understanding of how users interact with their digital properties and help them make data-driven decisions to improve the user experience and drive conversions.
In summary, Contentsquare is an excellent solution for digital experience intelligence and analytics that provides businesses with the insights and tools they need to optimize their user experience and drive conversions. With its powerful features and easy-to-use interface, businesses can easily identify areas for improvement and make data-driven decisions to improve the user experience and drive revenue growth.
Key features: Conversion rate optimization, digital analytics, event management, and funnel analytics
G2 rating: 4.6/5
Platform: iOS / Android / Web
Price: Contact support for pricing details
Heap
Heap is a comprehensive digital insights platform that helps businesses understand the digital journeys of their customers. The platform integrates qualitative and quantitative tools to provide deeper visibility into every action users complete on an app or website. This allows businesses to gain a deeper understanding of how users interact with their digital properties and make data-driven decisions to improve the user experience and drive conversions.
One of the key features of Heap is its funnel analysis module, which allows businesses to measure the number of unique users who have completed a set of actions on their apps or website. This powerful feature allows businesses to understand how users are navigating through different stages of the conversion process and identify where they are dropping off. By identifying these drop-offs, businesses can make data-driven decisions to improve the user experience and increase retention and user satisfaction.
Heap is a powerful digital insights platform that provides businesses with the insights and tools they need to understand the digital journeys of their customers. With its powerful funnel analysis module, businesses can easily identify areas for improvement and make data-driven decisions to improve the user experience, retention, and user satisfaction, ultimately driving revenue growth.
Key features: User segmentation, data enrichment, visual maps, session replay, and dashboards
G2 rating: 4.3/5
Platform: iOS / Android / Web
Price: Free / Paid (Starts at $3,600 annually for up to 300,000 sessions)
Countly
Countly is an analytics platform for understanding customer journeys in web, desktop, and mobile applications. The tool offers a variety of features, including user profiles, in-app usage analytics, and crash analytics.
Countly offers a retroactive funnels feature, which enables businesses to see how users flow through their apps based on predetermined events. This powerful feature allows businesses to track and analyze user behavior and every detail about their customers using custom events, which can be used to optimize conversion funnels.
In conclusion, Countly is a powerful and versatile analytics platform that provides businesses with the insights and tools they need to understand the digital journeys of their customers.
Key features: Funnel analysis, retention analysis, mobile analytics, and plugins
G2 rating: 4.1/5
Platform: iOS / Android / Web
Price: Free / Paid (Uses a data-point pricing system)
Mixpanel
Mixpanel offers product analytics for mobile and web applications, making it easy to learn popular app features and who your power users are. You can build retroactive funnels and analyze conversion rates to determine why and where your users drop off.
The funnels in Mixpanel calculate and show the number of users who convert from one event to another within a particular time window. This gives you deep-dive insights into segment performance, drop-off points, and other vital facets of the user journey.
Key features: Funnels, engagement tracking, A/B testing, and user segmentation
G2 rating: 4.5/5
Platform: iOS / Android / Web
Price: Free / Paid (Starts at $25/month for 1,000 users)
Amplitude
Amplitude is a digital analytics platform that enables users to make better products. Through meaningful insights, you can quickly identify the features and customer actions that drive business outcomes, such as lifetime value and loyalty.
The platform offers a Funnel Analysis chart to give you insights into how users interact with different events in their journey. This means you can quickly learn which steps in your funnel are leading to drop-offs, enabling you to optimize your funnels to grow your paying user base.
Key features: Retroactive funnels, real-time app analytics, user segmentation, and scalable analytics
G2 rating: 4.5/5
Platform: iOS / Android
Price: Free / Paid (Starts at $2,000/month)
Conclusion
Today, data-driven businesses use analytic tools to track and improve the factors that matter to them. Data has proven to be powerful in growing successful mobile apps, revealing features that are performing well and events or points that cause churn.
UXCam is a leader in app experience analytics, and we empower mobile teams with actionable and powerful insights into their users’ behavior and actions. If you want to streamline and optimize your funnels, UXCam lets you track specific steps and events in your app to improve your conversion rate.
For the best funnel analytics software for mobile app conversions, sign up for UXCam’s free trial today.