Account Engagement Metrics

Learn how to measure the ROI of your account-based marketing (ABM) efforts by monitoring key metrics such as account engagement, pipeline, and revenue. Use these metrics to calculate your ABM ROI by comparing revenue generated to the cost of your ABM program or by measuring the increase in average deal size or customer lifetime value. Follow these tips to improve your ABM ROI, including developing a clear ABM strategy, using personalized marketing tactics, investing in account-based advertising, leveraging account intelligence, aligning your sales and marketing teams, and investing in ABM technology. By implementing these strategies, you can drive more revenue and build stronger relationships with your target accounts.