Top-of-Funnel Marketing: Strategies, Tactics, and Examples
Top-of-funnel marketing is a type of marketing strategy that focuses on attracting leads and engaging early-stage prospects. The aim is to grab the attention of potential customers and bring them into the company’s sales funnel. It involves creating and distributing content that attracts a wide audience, offering valuable information, and attracting visitors to your website. Top-of-funnel marketing differs from bottom-of-funnel marketing, which focuses on converting leads into customers. Key tactics for top-of-funnel marketing include native recommendations, paid social ads, and SEO. Measurements for success include impressions, CTR, time on page, engagement rate, and conversion rate. Examples of effective top-of-funnel marketing campaigns include Red Bull, Airbnb, and Mattress Firm. Overall, top-of-funnel marketing is crucial for building brand awareness and driving leads and conversions.