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If you’re looking to take your digital marketing strategy to the next level, it’s time to go back to the basics of business and sales fundamentals. And that means focusing on the sales funnel.
Building a strong sales funnel is essential for creating a successful business. Luckily, there are many software solutions available that can help you build, maintain, and optimize your sales funnel. In this article, we’ll explore the importance of a sales funnel, break down the different stages, and provide a list of the 11 best sales funnel builders on the market.
What is a sales funnel?
At its core, a sales funnel is the journey that your customers take from the moment they become aware of your brand to the moment they make a purchase. The sales funnel consists of several stages, and the goal is to move as many people as possible from the top of the funnel to the bottom.
The stages of a sales funnel are as follows:
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Awareness: This is the largest part of the funnel, where people become aware that they have a problem or a need for a solution.
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Interest: At this stage, customers are actively looking for a solution to their problem and are considering various options.
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Consideration: Customers are now comparing the available alternatives and trying to decide which one is the best choice.
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Conversion: This is the stage where customers make a final decision and make a purchase.
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Loyalty and advocacy: After the purchase, it’s important to maintain a strong relationship with customers to encourage repeat purchases and advocacy.
Why use a sales funnel builder?
A sales funnel builder is a software tool that helps you create and manage your sales funnel. It allows you to visualize your customers’ journey and optimize each stage of the funnel. Here are some benefits of using a sales funnel builder:
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Understand your customer journey: A sales funnel builder provides insights into where your customers are coming from and where they’re going, helping you understand their behavior and preferences.
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Manage your leads at scale: As your business grows, it becomes harder to manage every lead. A sales funnel builder can help you streamline lead management and keep track of each customer’s progress.
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Segment your audience: By understanding which customers respond best to different marketing tactics, you can tailor your messaging and offers to increase conversions.
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Optimize your marketing campaigns: A sales funnel builder provides analytics and data that help you identify weaknesses in your funnel and make improvements to increase your conversion rate.
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Boost your sales revenue: A sales funnel builder captures sales that you might have missed otherwise, helping you maximize your revenue.
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Simplify your marketing budget: With a sales funnel builder, you can consolidate your marketing efforts into one cost-effective tool, making it easier to track your budget and measure ROI.
Which businesses benefit from a sales funnel builder?
Sales funnel builders are beneficial for businesses of all sizes and industries. Here are a few examples:
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Digital product creators: Sales funnel builders are particularly useful for businesses selling digital products online. These tools capture data at every point of the customer journey and provide a seamless purchase experience.
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Restaurants: With the rise of QR code menus, restaurants can use sales funnel builders to capture customer information and maintain ongoing relationships through email marketing and promotions.
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Small businesses: Even small businesses that sell physical goods can benefit from sales funnel builders. For example, a flower shop can use a sales funnel builder to encourage customers to subscribe to an email list and promote repeat purchases.
Features to look for in a sales funnel builder
When choosing a sales funnel builder, here are some key features to consider:
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Comprehensive features: Look for a sales funnel builder that offers all the tools you need to create a connected and cohesive customer journey.
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Ease of use: The software should be easy to implement and maintain, allowing you to create the system you need without a steep learning curve.
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Robust template library: A wide variety of templates allows for customization and ensures that every page fits your brand.
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Instant deliverability: Customers expect instant gratification and communication. Look for a sales funnel builder that can deliver downloads or trigger post-sale actions quickly.
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Powerful analytics: A strong analytics dashboard provides insights into each stage of the funnel, helping you make informed decisions and improvements.
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Customization tools: Your business is unique, and your sales funnel should reflect that. Choose a platform that allows you to customize and update each touchpoint easily.
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Integrations and automation: Make sure the sales funnel builder integrates with the tools and platforms you already use, such as social media and CMS.
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Simplified user experience: The resulting customer experience should be exceptional. Look for a platform that allows you to create beautiful, user-friendly landing and checkout pages.
11 Best sales funnel builders
Here are the 11 best sales funnel builders available on the market:
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Flodesk Checkout: Best for creators selling digital products, courses, and services.
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WishPond: Ideal for enterprise businesses with large marketing teams.
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Systeme.io: Great for digital entrepreneurs with advanced marketing knowledge.
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GetResponse: Best for small businesses focused on email marketing and automation.
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ConvertKit: Tailored to beginner digital marketers looking to learn the ropes.
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ClickFunnels: For small business owners who want one tool for their entire marketing process.
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HubSpot: Perfect choice for digital marketing agencies handling projects for multiple clients.
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Kajabi: Best for online trainers and educators looking to monetize their knowledge.
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ActiveCampaign: Great for companies looking to automate customer conversations.
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GrowSurf: Built for tech companies to increase sales through their existing community.
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OptimizePress: Powerful tool for businesses who rely on WordPress.
Each of these sales funnel builders offers unique features and pricing structures. It’s important to choose the one that best fits your business needs and budget.
Conclusion
A sales funnel is a crucial part of any marketing strategy, and using a sales funnel builder can help you optimize each stage of the funnel. By understanding your customer journey, managing leads at scale, segmenting your audience, and optimizing your campaigns, you can boost your sales revenue and simplify your marketing budget.
Consider the features, pricing, and target audience of each sales funnel builder to find the best tool for your business. Whether you sell digital products, run a restaurant, or operate a small business, there’s a sales funnel builder out there that can help you take your marketing strategy to the next level.
Start building your sales funnel with Flodesk Checkout, the easiest way to create beautiful, branded sales, checkout, and delivery pages. Sign up for a free 30-day trial and see the difference it can make for your business.