Best Marketing Funnel The Ultimate Guide to Sales Funnel Software

If you’re looking into sales funnel software, you’re one step ahead of your competitors. In the current climate, having an intelligent digital marketing strategy is essential for success, and sales funnels can help you achieve that.

As an advocate of inbound marketing, I believe that sales funnels can be the perfect match for an inbound strategy. The idea of guiding a user through a series of steps, offering valuable content along the way, can greatly enhance the buyer experience and lead to conversions. But before making a decision, it’s important to understand how sales funnels work and how easy the software is to use.

In this article, I’ll be reviewing a number of sales funnel software options and pointing you towards the best tool for your needs.

Before we dive into the software options, let’s first understand what a sales funnel is.

What is a Sales Funnel?

A sales funnel is a series of steps that guide a potential customer through the buying process. It’s a visual representation of the customer journey, from the first interaction with your brand to the final purchase. The funnel is divided into stages, each representing a different phase of the buyer’s decision-making process.

The stages of a typical sales funnel include:

1. Awareness: The customer becomes aware of your brand or product.
2. Interest: The customer develops an interest in your product or service.
3. Consideration: The customer evaluates your product and compares it with alternatives.
4. Intent: The customer expresses intent to purchase.
5. Evaluation: The customer evaluates the purchase decision before taking action.
6. Purchase: The customer makes the final purchase.

A well-designed sales funnel can streamline the buying process and provide a better overall experience for the customer. It allows you to track each customer’s progress through the funnel and identify areas where they may be dropping off.

Now that we understand what a sales funnel is, let’s explore some examples and see how they can be built effectively.

Sales Funnel Examples

Sales funnels can vary depending on the nature of your business and the products or services you offer. However, there are certain elements that most sales funnels have in common.

Let’s take a look at a couple of examples:

Example 1: Online Course Sales Funnel

Imagine you’re an entrepreneur offering online courses in marketing. Your sales funnel might look something like this:

1. User sees an ad on Facebook offering SEO tips with a call-to-action that states: Download my complete guide to SEO.
2. User is directed to a landing page where they can download the guide and opt-in to receive your emails.
3. The next day, the user receives a newsletter that contains a link to your courses.
4. The user signs up for one of the courses.
5. They continue to receive newsletters with discounts on course fees and sign up for additional courses.

In this example, the sales funnel guides the user from the initial ad to the final purchase of a course. Each step is carefully designed to provide value and nurture the user’s interest.

Example 2: E-commerce Sales Funnel

Let’s say you run an e-commerce store selling clothing. Your sales funnel might look like this:

1. User sees an ad on Instagram showcasing your latest collection.
2. User clicks on the ad and is directed to a landing page featuring the collection.
3. They browse through the collection and add items to their cart.
4. The user enters their email address to receive a discount code.
5. They receive an email with the discount code and a link to complete their purchase.
6. The user clicks the link and completes the purchase on your website.

In this example, the sales funnel guides the user from initial interest to completing the purchase. The email capture and discount code help to incentivize the user to make a purchase.

These are just two examples of how sales funnels can be used in different industries. The key is to understand your target audience and design a funnel that aligns with their needs and preferences.

Now that we have a better understanding of sales funnels, let’s explore some of the best sales funnel software options available.

Best Sales Funnel Software

When choosing sales funnel software, it’s important to consider your specific needs and goals. While some tools market themselves as sales funnel builders, they may not have all the features you require. It’s also worth noting that some software options are more affordable and may be sufficient for your business.

Let’s take a look at some of the best sales funnel software options for 2023:

1. GetResponse: GetResponse is an all-in-one marketing platform that offers a range of features, including email marketing, landing pages, webinars, and sales funnels. Their Conversion Funnel feature allows you to set up and visualize your sales funnels easily. GetResponse offers a variety of plans to suit different business needs.

2. Systeme.io: Systeme.io is a sales funnel software with a free plan that includes all the necessary features to build effective funnels. It also offers additional plans with more advanced features for growing businesses.

3. Kartra: Kartra is an all-in-one platform that includes a landing and website builder, email marketing and automation, and sales pipeline management. It’s a great option for agencies and businesses that need a comprehensive solution.

4. Involve.me: Involve.me offers a range of interactive marketing tools, including forms, quizzes, calculators, and sales funnels. It has a free plan and affordable paid plans with additional features.

5. CartFlows: CartFlows is a sales funnel builder specifically designed for WooCommerce users. It offers features like order bumps, upsells, and A/B split testing to help increase conversions.

6. ActiveCampaign: ActiveCampaign is primarily an email marketing service, but it also offers sales funnel features like CRM, automation, and lead scoring. It’s a powerful tool for businesses that want to automate their marketing and sales processes.

7. ClickFunnels: ClickFunnels is a popular sales funnel software that allows you to create and optimize sales funnels quickly and easily. It offers a range of templates and features to help you increase conversions.

8. HubSpot: HubSpot is a comprehensive CRM and marketing automation platform that includes features for building and tracking sales funnels. It’s a great option for businesses that want an all-in-one solution.

9. Wishpond: Wishpond is a marketing platform that offers landing pages, pop-ups, and email marketing features. While it may not have all the advanced features of other sales funnel software, it’s a good option for small businesses on a budget.

10. Thrive Suite: Thrive Suite is a suite of WordPress plugins and themes that includes features for building landing pages and opt-in forms. It’s a great option for businesses that want to build their sales funnels on their existing WordPress website.

11. Keap: Keap, formerly known as Infusionsoft, is a CRM and marketing automation platform that offers features for building and managing sales funnels. It’s a comprehensive solution for small businesses.

12. Leadpages: Leadpages is a landing page builder that allows you to create high-converting landing pages for your sales funnels. While it may not have all the features of other sales funnel software, it’s a good option for businesses that primarily need landing pages.

13. Landingi: Landingi is a landing page builder that offers a range of templates and features to help you create effective landing pages for your sales funnels. While it may not have all the features of other sales funnel software, it’s a good option for businesses that primarily need landing pages.

14. Instapage: Instapage is a landing page builder that offers features for creating high-converting landing pages for your sales funnels. While it may not have all the features of other sales funnel software, it’s a good option for businesses that primarily need landing pages.

These are just a few of the best sales funnel software options available. It’s important to evaluate your specific needs and goals before choosing the right tool for your business.

In conclusion, sales funnel software can greatly enhance your marketing efforts and streamline the buying process for your customers. By selecting the best sales funnel software for your business, you can create effective funnels that guide users through the buyer’s journey and increase conversions. Consider your specific needs and goals, and choose a tool that offers the features and affordability that best align with your business.