15 Best Sales Funnel Tools for Effective Marketing Campaigns

Sales funnels are an essential part of any successful marketing campaign. They help businesses convert leads into customers by guiding them through a series of steps that ultimately lead to a purchase. To create and manage effective sales funnels, you need the right tools. In this article, we will discuss the 15 best sales funnel tools available, both free and paid, to help you optimize your marketing efforts.

1. Zendesk Sell

Zendesk Sell is a powerful sales CRM that offers full-funnel tracking capabilities. It provides an intuitive lead tracking system with tools for lead generation, including landing page builders, web forms, automatic lead scoring, and more. With Zendesk Sell, you can manage greater volumes of potential buyers with ease. The platform also offers customizable dashboards, prospecting tools, and mobile access.

Starting price: $19/month

Free trial: Yes

Features:
– Goal management
– Lead management
– Sales dashboard and analytics tools
– Sales force automation
– Data import/export
– Campaign management

2. WishPond

WishPond is a cloud-based marketing tool that offers features like landing pages, online advertising, and lead management. It acts as a guide to lead you through the steps of your marketing process, offering continual advice on best practices for creating impactful campaigns. WishPond allows you to create attractive landing pages using a drag-and-drop editor and provides real-time analytics on how your campaigns are performing.

Starting price: Free up to 200 contacts, then starting at $44.00/month paid annually or $69.00/month paid monthly

Free trial: Yes

Features:
– Customizable templates
– AB testing
– Drag & drop
– Drip campaigns
– Marketing automation

3. Kartra

Kartra is a well-known marketing platform for online businesses that offers various sales funnel features. It allows you to build landing pages from pre-designed templates, create brand-appropriate checkout pages, and gain insights into your customers through surveys and quizzes. Kartra also offers email automations for follow-up emails, click rate tracking, and segmentation through tags. It also includes a helpdesk for multi-agent collaboration, canned responses, and ticket funneling by department.

Starting price: $79.00/month

Free trial: No

Features:
– Data import/export
– CRM
– Prospecting tools
– Email marketing
– Form builder

4. Leadpages

Leadpages is a code-free landing page builder that helps you grow your email subscriber list and create high-converting marketing pages. It offers real-time tracking so you can easily monitor your performance. With the Drag & Drop Builder, you can customize pre-built website templates and create checkout forms, pop-ups, alert bars, and conduct AB testing.

Starting price: $27/month

Free trial: Yes

Features:
– Pre-built templates
– Form builder
– Drag & drop
– Online booking tools
– Data import/export

5. ConvertFlow

ConvertFlow is a platform for building lead-converting pages, pop-ups, and forms. It is popular for re-targeting CTAs and provides insightful AB test reporting. ConvertFlow allows you to create announcements about upcoming sales or promotions using sticky bars and segment potential customers with its survey creator. You can also send out marketing materials based on contact details like location, website visit history, and interests.

Starting price: Free up to 5,000 website visitors per month, then $49.00/month

Free trial: Yes

Features:
– Campaign segmentation
– Dashboard
– Form builder
– Behavioral targeting
– Customer profiles

6. Drift

Drift is a digital tool that uses Conversational Marketing and Conversational Sales to accelerate conversion. It promises to shorten your sales cycle and provide personalized experiences for your customers. With Drift, you can create hyper-personalized messaging for website visitors, allowing you to catch potential customers at the moment of highest interest.

Starting price: Information not provided by vendor

Free trial: Yes

Features:
– Mobile optimized emails
– Data import/export
– Customized CTAs
– Proactive chat

7. MailChimp

MailChimp is an online marketing tool that offers sales funnel software for free downloads for small businesses. It helps you move website visitor traffic into your funnel with easily customizable landing page templates. MailChimp also provides a user-friendly API to send trigger-based messages about account activity. With MailChimp, you can track your entire customer journey and send highly targeted messaging to resonate with your customers.

Starting price: Free up to 12,000 emails per month and 2,000 subscribers, then $10/month

Free trial: Yes

Features:
– Behavior analytics
– Campaign analytics
– AB testing
– Automated publishing
– Channel management

8. ClickFunnels

ClickFunnels is a funnel builder and marketing tool designed for entrepreneurs without coding knowledge. It provides a clearly laid-out sales funnel process, including adding contacts to your email list, building value, collecting payment, upselling, and delivering your product. ClickFunnels offers simple tools like a drag-and-drop webpage editor, marketing automation, dashboard, and lead generator to cover the entire customer journey.

Starting price: $97.00/month

Free trial: Yes

Features:
– Contact database
– AB testing
– Real-time editing
– Landing page/web forms
– Drip campaigns

9. Demio

Demio is a webinar software program that helps you create memorable and lead-converting webinars. It allows you to create registration pages for easy sign-up, use chat and polls to engage with your audience, and analyze webinar event data to determine audience engagement levels.

Starting price: $34.00/month

Free trial: Yes

Features:
– On-demand webinars
– Screen sharing
– Polls/voting
– Event management
– Customizable branding

10. Kajabi

Kajabi is primarily geared towards creators of online courses and content, but it also includes powerful marketing funnel tools. It offers landing page builders, email marketing, and checkout pages. Kajabi allows administrators to process payments, automate targeted marketing campaigns, and access multiple marketing tools from a single platform.

Starting price: $129.00/month billed monthly, $103.00/month billed annually

Free trial: Yes

Features:
– Promotions management
– Customizable templates
– Video support
– Website management
– Email marketing

11. GetResponse

GetResponse is an email marketing tool that offers a sales funnel builder feature for online sellers. It uses data sourced directly from your online store to make recommendations for upsells and send reminders and offers about abandoned carts. GetResponse also provides automation templates for welcome emails, product recommendations, and behavioral targeting to track and rate customer actions.

Starting price: $15.00/month

Free trial: Yes

Features:
– Drag & drop
– Drip campaigns
– Form builder
– Customer surveys
– Website visitor tracking

12. ConvertKit

ConvertKit is a sales funnel tool and email marketing platform used by various content creators and influencers. It includes features for growing audiences, such as landing pages and email sign-up forms. ConvertKit promises a clutter-free experience when writing emails that resonate with your audience. It allows you to create branded email templates, use filters to determine who sees which emails, and schedule emails to be sent at a later date.

Starting price: $29.00/month

Free trial: Yes

Features:
– List management
– Segmentation
– AB testing
– Mobile optimized emails
– Event-triggered actions

13. ActiveCampaign

ActiveCampaign is a Customer Experience Automation platform that offers email automation and CRM tools. It caters to eCommerce, B2B, and B2C companies and provides industry-specific features. ActiveCampaign helps you reach and engage with customers through precise targeting and offers a 22-promise guarantee, including a 2-year price lock and free online training.

Starting price: $9.00/month

Free trial: Yes

Features:
– Template management
– Campaign planning
– Segmentation
– Social marketing
– Website visitor tracking

14. GrowSurf

Word-of-mouth is still a great source of business opportunities. GrowSurf is a platform for tech companies that maximizes ROI by increasing new leads from referrals. It includes features like an automatic link generator, automated reward fulfillment, and fraud detection. GrowSurf is fully whitelabeled, allowing businesses to match their brand’s look and feel.

Starting price: $200/month

Free trial: Yes

Features:
– Referral templates
– Social promotion
– Reward management
– Lead engagement
– Contact management

15. Keap

Formerly known as InfusionSoft, Keap is a cloud-based platform for operating a sales funnel in CRM. It helps you capture and convert leads more efficiently and includes features like appointment booking, automated email follow-up, and integration with over 2,000 different business apps through Zapier.

Starting price: $79.00/month

Free trial: Yes

Features:
– Appointment booking
– Automated email follow-up
– Integration with business apps
– CRM functionality
– Data import/export

In conclusion, these 15 sales funnel tools offer a wide range of features to help businesses optimize their marketing campaigns. Whether you need landing page builders, email automation, CRM functionality, or referral program management, there is a tool on this list to suit your needs. By leveraging these tools, you can create effective sales funnels that convert leads into loyal customers.

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